Target Your Holiday Songs with Radio Airplay
The holiday season is here, and it’s one of the best times of the year to get your music heard! Listeners everywhere are tuning into holiday-themed playlists, and Radio Airplay is here to help you connect your music to the perfect audience.
Now, you can target holiday-themed stations and playlists, ensuring your seasonal songs reach listeners already in the festive spirit. Whether you’re promoting a classic cover or your original holiday track, this feature is designed to amplify your reach during the busiest music season of the year.
How to Target Holiday Stations
Follow these simple steps to set up Holiday Targeting for your songs and maximize your reach this season:
Access the Holiday Targeting Menu
- Go to your Song-Level Targeting page, found under the Campaign Settings menu in your Radio Airplay dashboard.
Enable Song-Level Targeting
- Make sure the Song-Level Targeting button is switched ON for each song you want to target.
- Songs with no artist targets or with targeting turned OFF will default to your Standard Campaign Targeting and won’t be played in Holiday Targeted stations.
Select a Holiday Genre
- To the right of the Song-Level Targeting button, ensure the Holiday Targeting toggle is turned ON.
- Choose one holiday station from the menu of 18 holiday genre stations. Your selection will save automatically.
Fine-Tune Your Artist Targets
- After selecting a holiday genre station, enhance your campaign by choosing specific artist targets.
- Use the list of top holiday artists at the end of this post to guide your selections and optimize your plays per day.
Apply Play Credits
- Assign play credits to your targeted songs to ensure they’re promoted in holiday stations. Without play credits, your songs won’t be played.
Monitor Your Changes
- Once set up, your holiday-targeted songs will begin playing in curated holiday genre stations and alongside popular holiday artists.
- Keep in mind, changes may take up to an hour to take effect.
Repeat for Multiple Songs
- Repeat these steps for every holiday song you wish to promote to ensure maximum exposure across all your tracks.
Have fun, email support@radioairplay.com if you have any questions.
Happy Holidays to all of our Radio Airplay Artists!
Happy Holidays to all of our Radio Airplay Artists!
Here are the top artist suggestions for the holiday genres. We recommend you choose these artists and artists that appear in the Suggested Targets section in the image above if you would like to increase your chances of being played in these stations as well as reach listeners of these artists with your holiday music.
Hanukkah/Holiday
Jay Levy, Klezmer Conservatory Band, Happy Chanukah Songs, Kenny Ellis, The Leevees, Theodore Bikel, The Barry Sisters, Masada String Trio, Alex Schub, Adam Sandler
Holiday Alt. Rock/Indie
The Beatles, The Flaming Lips, She & Him, Bon Iver, Sufjan Stevens, Relient K, Low, Weezer, Aimee Mann, Barenaked Ladies
Holiday Blues
Ray Charles, Charles Brown, B.B. King, Elvis Presley, Brian Setzer, Sonny Boy Williamson, Aaron Neville, Chicago, John Lee Hooker, Otis Redding
Holiday Country
Reba McEntire, Alan Jackson, Willie Nelson, Johnny Cash, Toby Keith, Martina McBride, Brad Paisley, Blake Shelton, Kenny Chesney, Lady Antebellum
Holiday Folk
James Taylor, Michele McLaughlin, Casting Crowns, Ottmar Liebert, Bebo Norman, John Fahey, Mindy Smith, Loreena McKennitt, Sixpence None the Richer, Philip Wesley
Holiday Instrumental
Trans-Siberian Orchestra, Chris Rice, Tim Janis, Paul Cardall, Mannheim Steamroller, Jim Brickman, Michele McLaughlin, George Winston, John Fahey, Dana Cunningham
Holiday Jazz
Tony Bennett, Michael Buble, Frank Sinatra, Vince Guarldi Trio, Dean Martin, Nat King Cole, Bill Evans, Chris Botti, Diana Krall, Ella Fitzgerald
Holiday Kids
Disney (Holiday), Songtime Kids, Sesame Street, Spongebob Squarepants (Holiday), Bugs Bunny & Friends, Alvin and the Chipmunks, Greatest Children's Christmas, Dr. Suess, Kidz Bop Kids, The Muppets
Holiday Latin
Gloria Estefan, Marc Anthony, Tito Puente, David Benoit, Andrea Bocelli, Alex Hernandez, Los Bukis, Yomo Toro, Luis Miguel, Johnny Ray
Holiday Pop
Mariah Carey, Justin Bieber, Glee Cast, NSYNC, Britney Spears, Taylor Swift, Christina Aguilera, Lady Antebellum, Kelly Clarkson, Colbie Caillat
Holiday Punk Rock
Bowling For Soup, Blink-182, Fall Out Boy, New Found Glory, Yellowcard, MxPx, Something Corporate, Mighty Mighty Bosstones, All Time Low, Sugarcult
Holiday R&B/Soul
Whitney Houston, Boyz II Men, Mariah Carey, Brian McKnight, Luther Vandross, Stevie Wonder, The Jackson 5, James Brown, Cee Lo Green, Toni Braxton
Holiday Rock
Elton John, AC/DC, The Rock Heroes, Bon Jovi, Twisted Sister, Eagles, The Beatles, Trans-Siberian Orchestra, Bruce Springsteen, Elvis Presley
Holiday Swing & Standards
Bing Crosby, Frank Sinatra, Perry Como, Charles Brown, Dean Martin, Ella Fitzgerald, Ray Charles, Glenn Miller, Tony Bennett, Johnny Mathis
Holiday Traditional
Harry Connick, Jr., Elvis Presley, Mannheim Steamroller, Michele McLaughlin, Josh Groban, Amy Grant, The Beach Boys, Mariah Carey