Lala MK - River Banks
Alternative/Alt. Rock, Pop
Montreal, Canada
Overall Impression: Pop artist Lala MK has released her newest single River Banks. A simple beat opens the song, supporting Lala's hushed vocals as she questions where our souls have gone. Her energy and commitment are revealed when the chorus hits with waves of sound and a catchy melody. Lyrically, the song comments on the rigidity and control exhibited by societal norms, encouraging listeners to wash their hands of expectation and regain their identity. An anthem for individualism, River Banks loudly exclaims "We can't be sold!" while a powerful beat moves underneath. With the release of River Banks, Lala MK establishes herself as an artist worth keeping an eye on, as her creativity and spirit shows no signs of holding back.
Strongest Point(s): The message behind the song is very powerful, and resonates with anyone who has felt confined by societal norms. The song's overall flow and and structure is very fitting with today's pop music, amplifying the voices the current generation. The high production quality should also be noted, as this song is immediately ready for radio
Target Audience Appeal: Fans of modern pop will latch onto River Banks by Lala MK.
Artist target suggestions: Billie Eilish, Ke$ha, Ellie Goulding, Katy Perry, Halsey, Lady Gaga, Serel, Selena Gomez, Justin Bieber, Sia, Lorde
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About the Reviewer:
Zachary Larson is a professional touring guitarist and multi-instrumentalist. Getting his start in high school rock bands, he has since toured internationally as a classical chamber musician, in the show band onboard luxury cruise lines, and with the broadway musical Finding Neverland. His recorded work spans from classical works and jazzy holiday tunes, to mind-bending experimental music. His arrangements of orchestral music are published through Clear Note Publications. Classically trained, he holds a Master of Music degree from the University of Denver.