October 8, 2020

SONG REVIEW 🎵📝Untold Riches - Down to Ride



radioairplay.com independent new music



Untold Riches - Down to Ride
Pop, Alternative, Indie
TN, United States




Overall Impression: Down to Ride is unique in its composition. The male and female vocals blend seamlessly to tug at the heartstrings, and the wide synth sounds envelop the listener in warmth. With an intimate, immersive sound, and emotionally complex lyrics, Untold Riches creates a deeply inviting landscape - beckoning listeners to come inside and rest in the safe space they've made.


Strongest Point(s): Great lyrics, full of personality and vulnerability - love the reference to Crimson and Clover! Lovely vocals from both - beautiful blending and excellent tone color. The overall sound is really full and immersive, the blend of emotional vocals and massive pads has a really visceral effect. The songwriting speaks for itself - you've done a stellar job of capturing a specific vibe together, and the resultant song feels like a wonderful escape. Great work!


Target Audience Appeal: Fans of thoughtful, immersive electro pop and indie will love what Untold Riches has to offer! The dynamic between the vocalists and the instrumentals is extremely pleasant - sure to leave an impression on a wide audience. As far as promotion and marketing - consider plugging into online communities. Fans like to feel involved in the creative process, so releasing behind the scenes videos of band life, production techniques, recording sessions or the like will invite a more enthusiastic crowd response. Using services like YouTube or Patreon to regularly release this sort of material might grow a loyal following!


Artist target suggestions: Oh Wonder, Sylvan Esso, HAIM, Tennyson, Halsey, Taylor Swift, JR JR, Phoebe Bridgers, flor, joan, COIN, Matt Maeson, Terror Jr, The Japanese House

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About the Reviewer:
Jon Wright is a trained multi-instrumentalist, vocalist, and music educator with nearly twenty years of experience in the field. Working with musicians and their individual sounds is his passion and profession, and he strives to interact with and understand every aspect of the production process - from theory and songwriting to recording and mastering. He continues to teach students of all ages and is currently collaborating with artists in a wide variety of genres.