What's the difference between a registered listener and a non-registered?
Registered listeners are users that have provided demographic as well as additional basic account information giving you more ways to connect with potential fans.
You may notice listeners within your listener feed that are labeled Guest User.
This user type is a non-registered listener on the Jango.com site. Like a registered user, they are tuned into an artist station, actively listening and are only targeted based upon the similar artist selection you make. The only difference is they have yet to complete an account sign up.
Jango.com receives a large amount of listener traffic per day but does not require their listeners to create an account. Note: The Jango Radio App for iOs and Android DOES require a completed account sign up.
Reaching non-registered listeners with airplay creates more opportunities for your music's exposure, and these individuals are still able to create ratings for your song, become a fan, and even share an email directly with you the Artist. Even though we don't know everything about our non-registered listeners, such as their gender or age (demographic), we do know the 2 most important pieces of information: Where they are (from a lookup using their IP location) and what they like to listen to!
Remember: Your play credits will always be used to reach listeners who are tuned into the the similar artists of your choice.
Still wish to target only Registered Listeners?
Head over to the RadioAirplay.com dashboard and from the Campaign Settings menu, choose your Premium Targeting page.
In the bottom right below Geographic Targeting you can access your Registered Listeners selection. Please check the box and ensure you have enabled your Premium Targeting.
Your airplay campaign will now only reach Jango.com and Jango Radio app registered users.
Note: Premium Targeting uses credits differently. Airplay plays cost 1 Play Credit each time your song is played to fans of your artist targets. Premium Targeting costs 2 Play Credits per play, regardless of whether you use it for Demographic Targeting, Premium Geographic Targeting or both.