Friday, December 1

HOLIDAY TARGETING IS BACK! - Target Your Holiday Songs

The holidays represent a lot of things: Time with family, a break from work or school, delicious food…. some more delicious food, and of course gift giving!  But maybe not so obvious, is that the holidays also represent opportunities for musicians as the season means more free time to discover and purchase new music.  So as the holidays start to kick in, we’re giving Radio Airplay artists an early gift and promotional opportunity with the release of a brand new feature: Holiday Song Targeting!

We’ve released holiday specific targeting, allowing you to promote your songs of goodwill, faith, peace, or holiday fun directly in the most popular holiday stations! You must have play credits on your songs to take advantage of this special feature.

Our Holiday Genre Targeting feature allows you to choose from 15 different holiday genres and a total of 27 holiday stations. The stations in parenthesis are the holiday stations that your song will be played in. Keep in mind that you can only choose one holiday genre per song. But you can also add up to 30 artists along with your holiday genre in order to increase your holiday promotions! We encourage you to add artists, and will list the top artists in each genre at the end of this blog to help guide you in your artist target choices. Let’s get promoting!

In order to access your Holiday Targeting menu you must go to your Song-Level Targeting page which can be found under the Campaign Settings menu.

To the right of your song title, click the Holiday Targeting checkbox to open and view the 15 holiday genre stations. Make one selection of the Holiday Genre you want to target and it will automatically save.

holiday targeting.JPG
You then need to ensure that Song-Level Targeting is enabled. Click the holiday targeting edit.JPGbutton to the left of your song title to access the On/Off switch for this feature.  In order to enable song-level targeting, you must turn ON targeting for the individual song and make artist target selections for each song. Songs with no artist targets and/or song targeting turned OFF will be played according to your Standard Campaign Targeting.

targeting turn ON.JPG  Click the Turn On button and you’ll enable the feature.

From this same menu we encourage you to also choose specific artist targets to increase your plays per day.  Again, we will list the top artists in each genre at the end of this blog to help guide you in your artist target choices.

targeting edit.JPG

Repeat this process for as many songs as you wish to promote. Remember, that your songs will only be promoted in these stations if you have play credits applied to them. Once you have this all setup your songs will begin to be promoted to listeners in our holiday genre stations as well as in our most popular holiday artists. Changes can take up to an hour to go live.

Have fun, email ( or live chat ( with us if you have any questions - Happy Holiday promoting to all of our Radio Airplay Artists!

Here are the top artist suggestions for each of the 15 holiday genres. We recommend you choose these artists and artists that appear in the Suggested Targets section in the image above if you would like to increase your chances of being played in these stations as well as reach listeners of these artists with your holiday music.

Jay Levy, Klezmer Conservatory Band, Happy Chanukah Songs, Kenny Ellis, The Leevees, Theodore Bikel, The Barry Sisters, Masada String Trio, Alex Schub, Adam Sandler

Holiday Alt. Rock/Indie
The Beatles, The Flaming Lips, She & Him, Bon Iver, Sufjan Stevens, Relient K, Low, Weezer, Aimee Mann, Barenaked Ladies

Holiday Blues
Ray Charles, Charles Brown, B.B. King, Elvis Presley, Brian Setzer, Sonny Boy Williamson, Aaron Neville, Chicago, John Lee Hooker, Otis Redding

Holiday Country
Reba McEntire, Alan Jackson, Willie Nelson, Johnny Cash, Toby Keith, Martina McBride, Brad Paisley, Blake Shelton, Kenny Chesney, Lady Antebellum

Holiday Folk
James Taylor, Michele McLaughlin, Casting Crowns, Ottmar Liebert, Bebo Norman, John Fahey, Mindy Smith, Loreena McKennitt, Sixpence None the Richer, Philip Wesley

Holiday Instrumental
Trans-Siberian Orchestra, Chris Rice, Tim Janis, Paul Cardall, Mannheim Steamroller, Jim Brickman, Michele McLaughlin, George Winston, John Fahey, Dana Cunningham

Holiday Jazz
Tony Bennett, Michael Buble, Frank Sinatra, Vince Guarldi Trio, Dean Martin, Nat King Cole, Bill Evans, Chris Botti, Diana Krall, Ella Fitzgerald

Holiday Kids
Disney (Holiday), Songtime Kids, Sesame Street, Spongebob Squarepants (Holiday), Bugs Bunny & Friends, Alvin and the Chipmunks, Greatest Children's Christmas, Dr. Suess, Kidz Bop Kids, The Muppets

Holiday Latin
Gloria Estefan, Marc Anthony, Tito Puente, David Benoit, Andrea Bocelli, Alex Hernandez, Los Bukis, Yomo Toro, Luis Miguel, Johnny Ray

Holiday Pop
Mariah Carey, Justin Bieber, Glee Cast, NSYNC, Britney Spears, Taylor Swift, Christina Aguilera, Lady Antebellum, Kelly Clarkson, Colbie Caillat

Holiday Punk Rock
Bowling For Soup, Blink-182, Fall Out Boy, New Found Glory, Yellowcard, MxPx, Something Corporate, Mighty Mighty Bosstones, All Time Low, Sugarcult

Holiday R&B/Soul
Whitney Houston, Boyz II Men, Mariah Carey, Brian McKnight, Luther Vandross, Stevie Wonder, The Jackson 5, James Brown, Cee Lo Green, Toni Braxton

Holiday Rock
Elton John, AC/DC, The Rock Heroes, Bon Jovi, Twisted Sister, Eagles, The Beatles, Trans-Siberian Orchestra, Bruce Springsteen, Elvis Presley

Holiday Swing & Standards
Bing Crosby, Frank Sinatra, Perry Como, Charles Brown, Dean Martin, Ella Fitzgerald, Ray Charles, Glenn Miller, Tony Bennett, Johnny Mathis

Holiday Traditional
Harry Connick, Jr., Elvis Presley, Mannheim Steamroller, Michele McLaughlin, Josh Groban, Amy Grant, The Beach Boys, Mariah Carey,