Tuesday, May 1
Event Promotions On Jango Radio
We've recently had some major event promotions on Jango Radio and we're thrilled to see the huge interest they sparked. We've got even more promotions coming up, and we want to make sure you know how to take full advantage of these unique opportunities to promote your music.
As much as these events drew interest, they also posed some new questions about how the promotions actually work and how to take advantage of them. We got lots of valuable feedback from you guys, and we want to give further insight on how Jango Radio event promotions can help you reach your audience.
What are event promotions?
There are two types of events we promote: Music events & holidays. A lot of Jango Radio listeners attend and/or follow these festivals, which attract more than a hundred thousand visitors annually - recent ones include Coachella, SXSW and the Ultra Music Festival. Holiday promotions are directly tied to a certain holiday like Christmas or Valentines Day.
How do Jango event promotions work?
Listeners can hear music on two types of stations; artist-based or genre-based. Each station contains a uniquely selected playlist with full of artists who represent the lineup for a specific festival or are commonly associated with a certain holiday. While doing these promotions we present you with a list of featured artists, and by targeting these artists you increase your chances of getting played in a specific station.
Why is this beneficial to me?
First of all, by targeting artists that are featured in a genre station you get promotion in both artist-based and genre-based stations. Secondly, you improve your chances of getting highly-targeted plays based on a particular event’s audience. The goal of targeting is to make sure your music is played to the right audience, the more specific you can get the better it works. That said, not all events will work for you. If you’re a country artist, you probably shouldn’t promote your music on the electronic Ultra Music Festival. We constantly scan the radar for hot upcoming events to co-promote and make sure each Airplay genre is represented, and we’ll do our best to keep you aware of these opportunities.
Tags: Event Promotion