Friday, January 29

Getting Real About Getting Plays - Reyshizz

Here's a great article we came across today on

Everyone talks about going viral. That seems to be the new buzz word now-a-days. “Going viral” means to get a large number of hits, views, or plays on user generated media. For some reason everyone thinks if they post their song or video on YouTube, Facebook & Twitter they will automatically go viral and get millions of hits. More often than not this isn’t the case.

When people happen to go viral it’s usually unintentional. Not to say that your next Youtube video won’t go viral, it’s just unlikely. But don’t mistaken me, continue to post your media where ever you’re allowed to, I’m only saying that you shouldn’t hold your breath.

So else how do I get plays?

...Read more on HERE


Ken said...

wow .... what a turn of events .... it used to be that people paid artists for their music .... now artists get to pay to have their music heard ....

As Bruce Hornsby recently pointed out in an interview ... the internet really has "leveled the playing field" ... as in "leveled it flat" ... now everyone will be equally poor ... but hey ... it's the "equal" part that's important right?


Anonymous said...

what you dont know is that these plays are reported to bmi, ascap etc... theres a good side to this

Mariah Ver Hoef said...

Interesting article by Rayshizz, and the responses. My feeling is that you still need to establish a relationship with your fans. That's somewhat harder to do over the internet than playing live, but also has greater potential reach. Jango just added a very important feature; users can opt-in and volunteer their e-mail. That's important because, through e-mail, we can establish a relationship.

Also, any artist needs "start-up" money to get the word out. If they are lucky enough to be signed by a major label, the label spends zillions on advertising, hoping to reap gazillions in return. Ahh, and the poor artist barely gets a cut.

It seems like we can always complain about something. I've only been here on Jango for about 3 weeks, but I'd say it's good value for my very limited budget. What else is there? Google Adwords? Live performance is still the tried and true method, but, from what I've read, the first road-trip costs most musicians money, rather than the other way around.

All in all, it seems there's always that first barrier to get over.

Chuck said...

People were paying to get songs on the radio at least as far back as the 50's- Alan Freed- payola.

BTW, we made more money on our first road trip in 1996 than we did last year. Gas was $1.29 then. We would often sell 30 CDs a night. Now we give them away in exchange for email addresses. More and more clubs have gone to multi-band door deals, versus letting you play 3 sets with a guarantee.

Ken said...

Well ... it was more an observation than a complaint. It's where the "people in the middle" (e.g. Jango) now get their money from ... it used to be ther consumers, now it's the vnedors.

The great thing about the technology and the internet is that everybody has access.

The really crappy thing about the technology and the internet is that everyone has access.


Anonymous said...

What I like about "Jango" is the comments from fans, it's encouraging to a songwriter to know that your music is appreciated, rather than having no feedback at all. You get the occasional adverse one as well, but it's all constructive, also, you can't please everybody, thats for sure.
Well done "Jango".

Adam Kutchman said...

I will say well done to Jango as well, if the money we spent had gotten us anything but broke.

We now have 212 fans, averaging at least 5 a day. Not one of them will buy our album (or any singles) via iTunes. The album has been up for going on two months and we haven't sold one single.

People will buy our disc at shows. Venues always ask us back...we don't suck. We get a decent draw even on weeknights...

You need to be a band that doesn't need the help in order to qualify for any REAL free plays from Jango. (Popscore? thanks for throwing me a bone...50 plays...thanks...)

The problem seems to be that Jango's listeners are the same die-hard "pay for nothing" scammers that made the internet the most/least viable medium for the new millennium.

Until Jango finds a way to direct whoever it is that made the iTunes store the most popular store on the internet over to us...we'll be paying them for nothing.

rey said...

there has to be another way to earn a living through music besides selling it to fans online. like many of you mentioned it's rear that they'll buy our music on iTunes. what else can we do?

i've been writing and making music most my life b/c i love it and i'll continue to do so... but it would be nice to have music be my all day activity and not just a night time gig...

how can i make that happen?

Anonymous said...

Adam Kutchman, how is it Jango's fault if people don't buy your music? They play your song, people listen to it--if they don't buy it, they don't buy it. You have to come of with different ways to interact with your fans to make they want to seek you out--griping about them not buying anything doesn't get you anywhere.