Martha Wickham - Holding to You
Christian, Gospel
Oregon, U.S.
Overall Impression: Oregon-based singer/songwriter Martha Wickham serves up graceful piano-focused pop, on her release of "Holding to You". This ballad blends sleek modern production techniques with passionate and resolute songwriting, as delicate keyboards and gentle melodies are bolstered by electronic drums and warm synths in support of softly understated female vocals. Fans of romantic pop and contemporary singer/songwriter enthusiasts will enjoy the impassioned themes and tender sounds of Martha Wickham's "Holding to You".
Strongest Point(s): Excellent production, solid mix. Soft and intimate sound that's perfect for the song. Piano sounds fantastic. The dry, layered vocals and filtered/gated drums create a wonderful sense of closeness. Nice song structure; good dynamic and melodic contrast between verse and chorus, and the bridge provides a brief interlude that breaks things up nicely. Tender and sensitive vocal delivery that implies a fragility and vulnerability, along with a terrific melodic sense. Lyrics show a defiant hope, yearning for a lost love in the most absolute of terms. These themes should resonate strongly with "hopeless romantic" types of all ages and backgrounds. All in all, this is a wonderfully constructed and well-executed pop song that feels simultaneously both fresh yet familiar. Stellar work, all around!
Target Audience Appeal: Fans of Pop/Rock, Pop, Contemporary Singer/Songwriter
Artist target suggestions: Taylor Swift, Sabrina Carpenter, Billie Eilish, Lana Del Rey, Ariana Grande, Tate McRae, Lauren Spencer Smith, Olivia Rodrigo, Hailee Steinfeld, Carly Rae Jepsen
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent within the next generation of musical explorers.