FREDRYD - Don't Mind What They Say or Think of You
Dance, Electronica
Stockholm, Sweden
Overall Impression: "Don’t Mind What They Say or Think of You" is an exciting new release from Swedish producer FREDRYD. This dance track features a dynamic and engaging electronic arrangement, done in a progressive house style. Classic house pianos are driven by warm kicks and breezy hi-hats, while an array of synths and sound design elements provide rhythmic texture and vibrant color. FREDRYD uses brief vocal moments that contribute a wonderful human component, encouraging and inspiring the listener with lyrical content that conveys a universal message of hope and faith. Electronica and pop fans alike will find FREDRYD's "Don’t Mind What They Say or Think of You" both captivating and compelling, thanks to its creative production design and uplifting spirit. Look for it now, available as a single on all major music platforms.
Strongest Point(s): Excellent production, stellar mix. Outstanding tonal balance and clarity. Nice arrangement, good dynamics and diversity throughout. Great intro, hits the listener right away and sets the tone for the rest of the track. Wonderful sonic variety in your synth selection and sound design, brilliant use of filtering. Both the piano and marimba sounds you used as primary chordal instruments are rich and impactful. Drums and percussion sound amazing; simple, clean and elegant, very "uptown", sophisticated sound. The vocal elements add a ton of character and convey a strong and impactful message of individuality and cultural identity. All in all, this is a meticulously designed track, with great care and attention given to the build. A stunning production that has an innate charm and refreshing quality. This could have media sync applications in the proper context, thanks to its vibrant and inclusive sound. Brilliant work on this track, from top to bottom!
Target Audience Appeal: Fans of Electronica, Club/Dance, House, Dance-Pop, Left-Field Pop, Progressive House
Artist target suggestions: David Guetta, Air, Moby, Avicii, Swedish House Mafia, Leftfield, BT, Basement Jaxx, The Chemical Brothers, Armin van Buuren, Paul van Dyk, Deep Dish, Afrojack
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent within the next generation of musical explorers.