HIP CULTURE - Wings of Love
Pop, Dance
Canada
Overall Impression: Hip Culture serve up high energy electronic dance-pop on the release of their single, "Wings of Love". This uptempo number features pulsating drums and percolating synths behind brightly layered female vocals, along with exciting production elements and fx that propel this track into the stratosphere. An exciting nylon string guitar solo section provides an amorous interlude amidst the sweeping filters and electronic flourishes, while romantic lyrics express a sensual and devoted love affair paired with emotional warmth and compassion. Electropop and dance-pop fans will embrace the soaring vocals and mesmerizing rhythms of Hip Culture's "Wings of Love", available now for streaming on all major music platforms.
Strongest Point(s): Incredible production, great sounding mix. Tremendous energy, straight from the top. Great blend of classic synth tones and types. Terrific drum choices and beat design, vintage electropop samples and house/disco rhythms. Creative and artistic use of production elements and fx, nice automated filters and big dramatic swooshes. Absolutely love the bridge; provides both a dynamic variation, as well as a natural staging area for that brilliant nylon guitar solo, which really was the icing on the cake here for me. Vocals sound great; sitting front and center in the mix, and very much in the vein of modern electro-pop with the amount of layering and processing. Simple and catchy melodic content, should engage audiences. Lyrics are both sensual and somehow at the same time wholesome, should be suitable for a wide range of listeners. Some great individual lines and consistent use of metaphor throughout as well. All in all, this is a great energetic tune and a tremendous track that serves as a fine example of both modern day electro-pop and dance-pop. Outstanding work, all around!
Target Audience Appeal: Fans of Pop/Rock, Electronica, Club/Dance, Electro-Pop, Dance-Pop, Nu Disco, Hi-NRG
Artist target suggestions: Madonna, Kylie Minogue, Dua Lipa, Lady Gaga, Donna Summer, Ellie Goulding, Jess Glynn, Róisín Murphy, Robyn, Goldfrapp, Little Boots, La Roux, Santigold, Annie
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent among the next generation of musical explorers.