KoppaTone - Slow Down
Hip Hop, R&B
California, U.S.
Overall Impression: Hip hop and r&b artist KoppaTone blends futuristic electronic elements with pop-infused soul, on his release of “Slow Down.” Bubbling synths and chopped beats play underneath pitched vocals in an innovative arrangement and song structure, highlighted by an infectious hook and an interesting bridge. KoppaTone’s introspective lyrics implore listeners to take a timeout from their hectic schedules to appreciate life, and to live with intention and heightened awareness. Forward-thinking r&b fans will enjoy the unique sound, captivating melodic sensibilities and progressive themes of “Slow Down”, by the one and only KoppaTone.
Strongest Point(s): Outstanding production, great sounding mix. Fantastic intro, really draws the listener’s ear. Brilliant beat design, nice variations. Wonderful selection of drum and synth sounds, interesting sonic palette. Clever structure, love the bridge/solo section with the shoegaze electric guitar, adds an unexpected rock element. Strong vocal performance and production, creative use of pitch shifters and autotune. The chopped backing vox add an awesome rhythmic texture. Terrific use of metaphor in the lyrics, great concept. Hopefully this song is able to impart some wisdom, particularly on younger listeners. Overall, this is a stellar r&b track with an enlightened message and an innovative sound. Amazing job, from start to finish!
Target Audience Appeal: Fans of RnB, Alternative RnB, Contemporary RnB, Left-Field Rap
Artist target suggestions: Kevin Abstract, Frank Ocean, Drake, Miguel, The Weeknd, 6LACK, Bryson Tiller, Gallant, Khalid, Roy Woods, Kid Cudi, Aesop Rock, The-Dream, PartyNextDoor, Tyler, The Creator
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent among the next generation of musical explorers.