FREDRYD - Where's The Joy When We Need It?
Dance, Electronica
Sweden
Overall Impression: With its energizing grooves, vibrant melodic hooks, and fist-pumping sense of energy, FREDRYD's "Where's The Joy When We Need It?" offers listeners a rousing listening experience, one that captures the spirit of the dance genre with a great degree of both passion and enthusiasm. As with any effective piece of electronica, its true power lies within its ability to evoke a profound sense of euphoria and escapism, so much so that you can't help but lose yourself to the music in a way that feels almost otherworldly, and I believe FREDRYD has accomplished this rather well. Between its absorbing textures, a distinct palette of sounds, and free-spirited nature, it's able to draw its listeners into its world in a particularly effective manner.
Strongest Point(s): Full of character and vigor, the performances certainly help bring the music vividly to life, and the engaging manner in which they infuse life into every well-crafted groove and hook helps ensure listeners feel invested in the music from start to finish. It of course helps that the diversity of the instrumentation enables the track to adopt a particularly striking sense of personality. Whether it'd be the attention-grabbing nature of the bass, the ambiance-creating pads, catchy melody-infused leads, or dazzling arpeggiated sequences, a contrasting assortment of sounds and textures has been achieved, resulting in a track that offers plenty in the way of sonic variety. The production is also solid and every individual element of the track is clean and concise, allowing the distinct character of the track to shine brightly through the music.
Target Audience Appeal: Lovers of dance-based music styles will find some thoroughly engaging ideas here.
Artist target suggestions: David Guetta, Deadmau5, Tiesto, Alesso, Armin Van Burren, Thievery Corporation, Martin Garrix, Axwell, Swedish House Mafia
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About the Reviewer:
Andre is a freelance session guitarist, composer, and sound engineer based in the U.K. Having studied music production and composition at a degree level, he has taken his passion for all things audio-related to a level that has allowed him to become both a competent musician and performer. Being a self-confessed "Guitar Nerd" Andre has been continually studying the guitar as well as teaching it, helping students learn the instrument, develop their songwriting, and become proficient in home recording.