OnTheEdge - Fire
Pop
Germany
Overall Impression: "Fire" is an exciting new release from German artist, OnTheEdge. This track features an energetic pop/rock sound that seamlessly blends shimmering modern synths and distorted electric guitars with a driving rock rhythm section. Angelic female vocals deliver passionate lyrics, meticulously stacked and layered to create lavishly swirling harmonies, while an extended guitar solo section provides a gritty rock element. Its highly danceable rhythms, soaring melodies and slick production style make OnTheEdge's "Fire" an easy recommendation for any contemporary pop/rock or pop fan.
Strongest Point(s): Outstanding production, excellent mix. Great song structure and arrangement. Love the contrast between verse and chorus. Fantastic intro and first verse, nice dynamic build. Great straight ahead rock groove, drums sound amazing. Terrific guitar tones, awesome solo section. Nice synth choices. Incredible vocals; strong performances and really creative layering and production, particularly in the choruses. Passionate and intense lyrical content that works perfectly in this context, follows the theme. All in all, this is a tremendous track that incorporates equal parts pop and rock to create an inclusive, pervasive sound that audiences will love. Stellar work here, by everyone involved!
Target Audience Appeal: Fans of Pop/Rock, Pop, Contemporary Pop/Rock, Alternative Pop/Rock, Adult Alternative, Dance-Pop, Left-Field Pop
Artist target suggestions: HAIM, Feist, St. Vincent, Foxes, Chvrches, Florence + the machine, Kitten, Charli XCX, Regina Spektor, Angel Olsen, Dua Lipa, Paramore, Blondie, Ghost Light, The Veronicas, Pink, Demi Lovato, Avril Lavigne
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent among the next generation of musical explorers.