Jenni Ventura - Swords
Electronic, Alternative
United Kingdom
Overall Impression: British singer/songwriter/producer Jenni Ventura explores themes of perseverance and fortitude, on her release of “Swords.” This electronic track incorporates folk and trip hop elements, resulting in a unique and mesmerizing sound that listeners will love. An array of synthesizers and electronic percussion assist Ventura in painting a cinematic lyrical scene, her gentle vocal conveying a tale of ancient war that serves as a metaphor for overcoming personal and collective trauma. Swirling vocals and exciting rhythmic textures highlight an intense middle bridge section, before rallying for one more optimistic refrain and ending on a positive note. Electronica and adult alternative pop/rock fans alike will most definitely enjoy the incredibly creative production design and highly cathartic lyrical content of Jenni Ventura's "Swords", available now as a single on all major streaming platforms.
Strongest Point(s): Brilliant production, solid mix. Beautifully haunting atmosphere and mood. Very strong arrangement, great dynamic build up. Nice contrast between the verse and chorus. The trip hop middle section sounds fantastic, will absolutely keep listeners engaged with its sonic variety. Wonderful vocal textures and layering. Outstanding synth and drum choices throughout. Great folk-inspired chord progressions and melodic content. Terrific songwriting; a powerful metaphor, and an epic tale that ultimately lands on a triumphant resolution. Audiences will absolutely eat this up, and hopefully walk away perhaps feeling better about their own struggles and pain. Overall, this is a combination of exceptional song craft and smart, creative composition resulting in a fine finished track that you should certainly be proud of. Stellar work, from top to bottom!
Target Audience Appeal: Fans of Pop/Rock, Electronica, Singer/Songwriter, Alternative Singer/Songwriter, Alternative Pop/Rock, Adult Alternative, Electro Pop
Artist target suggestions: Beth Orton, Billie Eilish, Portishead, Massive Attack, Tori Amos, Sia, Enya, Dido, Nelly Furtado, Fiona Apple, Annie Lennox, Jem, Imogen Heap, Grimes, Kate Bush, Tove Lo, Robyn, Charlie XCX, Goldfrapp, Halsey, Bat for Lashes, Lorde, Chvrches, Regina Spektor, Marina and the Diamonds
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent among the next generation of musical explorers.