Soundd-Prooff feat. FOCUS and Tom Pockets - Beautiful
Rap, R&B
Florida, U.S.
Overall Impression: Soundd-Prooff, FOCUS and Tom Pockets come together to deliver a smooth, sweet and sultry piece of Hip Hop with overtones of R&B in their original track, "Beautiful." Tom Pockets kicks of the lyrical line with buttery vocal tones and an easy-going melody before passing the baton to FOCUS for some hard-hitting but stylishly laid-back bars - all topped off with atmospheric R&B ad-libbing that conspire to make this track a last-minute summer smash hit!
Strongest Point(s): The overall vibe of "Beautiful" lives up to its namesake. More specifically, it draws on a certain nostalgia for R&B grooves and vinyl tunes in a way that instantaneously draws listeners into the soundscape being crafted. Soundd-Prooff's production techniques enable this golden-era aspect of the track to really shine - not just in the backing instrumentals and ad-lib vocals, but through both FOCUS and Tom Pockets' performances as well. Tom's vocals are smooth and sultry, definitively aligning with the genre-feel of the track and making for a powerful set up as FOCUS joins the party. By contrast, FOCUS' vocals feel, well, laser-focused and sharp as a perfectly complimentary counterpoint to the initial format.
Target Audience Appeal: Listeners with a love of retro-infused Hip Hop and Rap that seeks to honor and incorporate some of the most foundational elements of R&B into the mix will immediately find themselves enamored with "Beautiful," while any fan of new-school rap with old-school hooks will appreciate the collaborative efforts of FOCUS, Tom Pockets and Soundd-Prooff!
Artist target suggestions: Common, Reflection Eternal, Jazz Liberators, The Foreign Exchange, AZ, DJ Premier, Black Star, 9th Wonder, Jay Electronica, Grand Puba, Hi-Tek, Blackalicious, Outkast, Lupe Fiasco, Digable Planets, Kendrick Lamar
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About the Reviewer:
Jon Wright is a trained multi-instrumentalist, vocalist, and music educator with twenty years of experience in the field. Working with musicians and their individual sounds is his passion and profession, and he strives to interact with and understand every aspect of the production process in order to help artists achieve their goals. From theory and songwriting to performance and recording techniques, he continues to teach students of all ages and is currently collaborating with artists across a wide range of genres.