IO David Mendoza - Love Way
Alternative/Alt. Rock, Columbian Roots
Columbia
Overall Impression: Colombian singer/songwriter IO David Mendoza delivers a fiery bit of Spanish-language electro-rock, with his release of "Love Way." Combining elements of traditional Colombian folk music with modern rock rhythms and electronic instrumentation, this uptempo track is highlighted by a dynamic and dramatic arrangement that is sure to attract listeners from around the globe. Romantic male vocals blend with sawtooth synths and soaring Spanish trumpet in the passionate and tender verses, while the chorus features a fantastic singalong hook. IO David Mendoza's "Love Way" will thrill Spanish speaking rock and pop audiences with its eclectic sound, charming melodies and blazing rhythms.
Strongest Point(s): Outstanding production, excellent mix. Incredible energy and atmosphere. Amazing arrangement, plenty of variety and wonderful use of dynamics. Stellar groove, nice rhythmic variations. Compelling and catchy melodies, particularly in the chorus hook, should easily engage listeners. Strong vocal performance and production. The female English-speaking spoken word section does a great job of summarizing the themes being explored here, as well as doing a great job of breaking up the arrangement as a sort of bridge. Overall, this track does an amazing job of fusing old and new forms, as well as traditional and contemporary sounds and instruments. This is a terrific song and a tremendous track that will have no trouble at all finding its audience!
Target Audience Appeal: Fans of Pop/Rock, Contemporary Pop/Rock, Alternative Pop/Rock, Electronic Rock, Latin Pop, Latin Alternative.
Artist target suggestions: Bomba Estéreo, Lulacruza, Los Aterciopelados, Systema Solar, Santigold, Los Amigos Invisibles, Elektro Kumbia.
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent among the next generation of musical explorers.