Proverb Newsome - Believe (Didn't You Know)
Hip Hop/Rap, Christian, Gospel
Florida, United States
Overall Impression: Florida based Christian hip hop artist Proverb Newsome delivers a soulful, beat-driven message of faith with the release of his single "Believe (DIdn't You Know)." This track features modern neo soul beat design with smooth 808 bass, jazzy piano and hazy backing harmonies, providing Proverb with an ideal setting for his easy flow, clever rhymes, and natural delivery. Polished production, strong vocal hooks and a wholly contemporary sound make Proverb Newsome's "Believe (Didn't You Know)" an easy recommendation for fans of Christian hip hop and soul music, with some crossover appeal among secular audiences as well.
Strongest Point(s): Outstanding production, excellent mix. Good tonal balance. Great intro. Brilliant beat design, exceptionally progressive musically. Fantastic vocal production and arrangement; love the soul hooks, as well as the reverb heavy background vox. Terrific flow and delivery on the verses, incredibly inventive rhymes, very well conceived. Astute, sharp messaging that will certainly resonate with Christian audiences. All in all, it's a cogent and powerfully potent track that should connect with listeners in a wide age range thanks to its contemporary sound. Amazing work here, by all involved!
Target Audience Appeal: Fans of Hip Hop, Rap, Christian Hip Hop, Alternative RnB, Contemporary RnB, Hip Hop Soul, CCM, Contemporary Rap, Southern Rap
Artist target suggestions: 116 Clique, Lecrae, Derek Minor, NF, Trip Lee, Social Club Misfits, Tedashii, KB, Flame, Andy Mineo, Json, Nobigdyl, Tobe Nwigwe, Kendrick Lamar, Chance The Rapper, Kanye West
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About the Reviewer:
Steven Azami is a multi-instrumentalist with over 25 years of experience in the music industry. Both as a touring/session player and as a producer, his career has spanned nearly every genre, from bluegrass to jazz, from rock to reggae. In addition, his work as a music educator has allowed him to cultivate and foster talent among the next generation of musical explorers