In My Element - Bankroll
Hip Hop/Rap, Soul
Florida, United States
Overall Impression: With its attention-grabbing production, solid performances, and unapologetic lyrical bite, "Bankroll" is the well-produced and equally well-written new track by In The Element, who has put together an assured and fresh sounding piece of songwriting that is full of undeniable vibes and a level of assuredness that is clearly the result of an artist that knows the genre well and most importantly, the musical vision they want to realize.
Strongest Point(s): The production is top-notch, from the deep chest-rattling bass thump to the crystal clear vocal presentation, "Bankroll" has a definite radio-ready/friendly quality to it that allows it to confidently sit alongside many of the similar style chart-toppers of the present. The lead vocal performances riff off one another with great style and dynamism, managing to really capture the essence of the lyrics and providing the track with its edge, this culminates in an engaging performance that leaps out to grab you, demanding you take notice, a trait that not every artist manages to accomplish, but In My Element manages to do just that with great aplomb.
Target Audience Appeal: Hip-Lovers will find themselves instantly connecting with this strong release and
Artist target suggestions: Jay Z, The Notorious B.I.G, Kendrick Lamar, Big Sean, Kanye West, Jay Rock, J. Cole, Wiz Khalifa, 50 Cent, Fat Joe, Memphis Bleek, Eminem, Rick Ross, Meek Mill, 2 Chainz, French Montana, Future, Bryson Tiller, Tyga, NAV, Lil Wayne
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About the Reviewer:
Andre Avanessian is a freelance session musician, composer, and sound engineer based in the U.K. Having studied music production and composition at a degree level, he has taken his passion for all things audio-related to a level that has allowed him to become both a competent musician and performer. Being a self-confessed "Guitar Nerd" Andre has been continually studying the guitar, as well as teaching it, helping students both learn the instrument, develop their songwriting, and how to become proficient in home recording.