Heather Ivy - Take Out The Trash
Country, Pop, Americana
Drammen, Norway
Overall Impression: Leading out with screaming fiddle and foreboding slide guitar work, Heather Ivy blows Take Out The Trash wide open with her infectious refrain full of memorable melody, independent attitude, and scorn for her erstwhile, no-account lover. From the first moments of the song, Ivy sets herself up as a woman in charge of her own destiny, and rides that guarantee hard to the end on the back of lightly driving percussion, and verses full of self-possessed fire, leaving listeners howling in approval.
Strongest Point(s): No one sings distaste or revenge quite like the women of country, and Heather Ivy has done her predecessors proud in this bombastic message of good riddance. Her dispassionate recounting of her late beau and the insinuation of infidelity flows with natural ease, while the parallel Ivy draws to clearing out and leaving an empty house brings perfect clarity to her level of autonomy and satisfaction in leaving a bad situation behind. The instrumental performances on the track pack a powerful punch, and the choice of traditional elements like slide and fiddle set Take Out The Trash apart from more one-dimensional counterparts.
Target Audience Appeal: Heather Ivy's strong, empowered lyrics hold huge cathartic energy for women and spurned lovers everywhere, and are delivered within a contagious composition that's ready to entice anyone who lays ears on it. If she isn't already, Ivy is definitely ready to start booking shows with this track, and should absolutely look into the process of beginning to court the giant of Country Radio.
Artist target suggestions: Miranda Lambert, The Band Perry, Maddie & Tae, The Highwaymen, Reba McEntire, Shania Twain, Waylon Jennings
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About the Reviewer:
Mary Wildsmith is an FM Radio DJ, and has been involved in both on-air work and radio production for five and a half years, in addition to working the past decade in and out of the live entertainment industry. She has experience with the fickle nature of the music industry, selecting singles to promote or discard for radio play, and engineering stage to audience sound systems. Having worked balancing, troubleshooting, and running audio rigs has enabled her to be both sensitive, and sympathetic, to the finesse and nuance of quality recording. Mary is passionate about promoting new and independent artists, and has spent extensive time in round-table environments discussing music and audio critically, and collaborating with artists to enable them to put the best possible foot forward with their art.