"I know it sounds completely counterintuitive to promote your music and raise awareness for yourself as an artist without actually talking about your music – or your music career, for that matter. But it’s being done more and more and has become a really powerful way to make a name for yourself by bypassing the crowded indie-musician market."
Take a look at this interesting article posted by our friends at Tunecore, where you can find tips on creating content other musician's would be interested in, to in turn get them to check out your music.
http://www.tunecore.com/blog/2017/02/sneaky-way-promote-music-without-actually-talking-music.html