"Marketing and promoting your music is a task every musician has to face throughout their career. But it’s also the one thing many musicians wish they never had to do again. With all the noise out there it can really feel like no one’s even listening to you."
You'll need to have an approach to get out and get heard, and that's where content marketing comes in. Take a look at this great article posted by our friends at DIY Musician, with the tools you should have in your music promotion arsenal, and how you can use this approach to authentically promote your music and grow a powerful fanbase.
http://diymusician.cdbaby.com/music-promotion/musicians-using-content-marketing/