"Question: which is more important: Facebook or email? Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effective than Facebook and Twitter combined."
Check out this great new post from our friends at Music Think Tank and Bandzoogle - it's a comprehensive and informative article on why email is so important, and how to effectively build and use your online mailing lists to engage fans and make more music sales!