November 13, 2015

How Do I Use Premium Targeting?

If you are looking to focus plays in specific U.S. states or in particular Countries, you can do so using Premium Targeting. Premium Targeting will also allow you to choose a specific demographic (age range, gender) of listeners you would like to reach. 

ONLY when you turn Premium Targeting ON will you begin getting played solely in the selected regions and demographics. 

Once Premium Targeting is turned ON, you will begin using 2 credits per play instead of 1 credit per play with Standard Targeting. 

*Please note that selecting Premium Targeting reduces your eligible audience size and can significantly slow down your play rate due to the reduced number of available listeners.

You can turn Premium Targeting on and off, and set your Premium Targeting settings from the Campaign Settings menu and choose Premium Targeting.