A PR Campaign can be a crucial component for an indie artist's marketing strategy, but in order for PR to be truly successful and achieve everything you want it to, you MUST be ready on your end.
Luckily, our friends at MTT posted an awesome article with 5 Critical Things You Need Before You Start A PR Campaign.
http://www.musicthinktank.com/blog/5-critical-things-you-need-before-you-start-a-pr-campaign.html