Thursday, June 18

Community vs. a Fanbase

"Despite all the changes in the music industry — streaming, YouTube, social media, and crowdfunding to name a few — the typical artist-fan relationship has remained largely the same as it was 20 years ago.

It’s time we caught up to the changing technology and use it to build communities, not fanbases. Some artists are already out there pioneering the way, and they’re seeing huge success. In fact, some have stopped using the word “fan” altogether." 

Check out this interesting article by David Kusek on the DIY Musician page and learn how you can create a "community" vs. a "fanbase".