Hiring a publicist might be just what you need to get the coverage you want for your band/release.
However, before hiring a publicist to promote your brand, there are a few questions you need to ask to ensure that your money is being spent in the most efficient way. Our friends at MTT have some great advice on what you should consider.
Check it out here: http://www.musicthinktank.com/blog/9-questions-you-should-ask-before-hiring-a-music-publicist.html