Marketing is key when it comes to promoting any product, including music. However, music marketing can often seem daunting, and it can be difficult to even know where to begin. This article from Music Think Tank goes through some important information that can lead you in the right path when it comes to how you promote your music.
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http://www.musicthinktank.com/blog/7-music-marketing-truths-all-musicians-should-know.html