Targeting Success
We want to pause this week and share with you a technique that several artists have reported very good success with: super-targeting plays.
By engaging all the possible criteria available through Premium Targeting, these artists are able to get multiple plays of a song to the same person. Now exposure is great, but familiarity is even better. The first time a person hears a track they like, they may be willing to up-vote and comment, but by the second or third time they start wanting to buy, join a mailing list, etc. And if they don't like it, our system prevents it from being played to them again, so no wasted plays! |
