"In the simplest of terms, an EPK is a way to give writers, journalists or any business contact more info about your brand. Most of the time it’s the details that would be a bit “too much” if sent in an email – the long form bio, the company overview, the photo library, stats and numbers.
However, more commonly, it’s a way for writers to have a one-stop-shop for images, links and any other materials when writing a story. This is a major aspect of the EPK."
Take a look at this informative article posted by our friends at Tunecore, with great tips on what to avoid and what to to include to build the best EPK for your music promotion.