Since Airplay began over a year ago we’ve had the pleasure to speak with hundreds of artists, bands and label managers in an attempt to figure out what they want to get out of their Airplay campaigns and how we here at Jango can best serve those needs. The number one thing that emerging artist say they want is simple; they just want to be heard…by someone. We get them heard by thousands of people…everyday. Once they’ve been heard on Jango.com and start receiving positive reactions from our listeners they naturally start thinking about ways to maximize that exposure. So In an effort to make every Jango Airplay campaign greater we have developed many great features and promotion options to do just that. Below is a quick overview of these options.
FREE Basic Geo-Targeting: We recently introduced Basic Geo-Targeting on Jango Airplay and now we try to concentrate your plays within the geographic areas you choose. The way to get the most out of Geo-Targeting is to not actually geo-target at the beginning of your campaign. Have your song played all around the world. Then analyze the Geographic Reports in your dashboard where you can see where the Jango listeners are who like your music the most. With that data in hand use Basic Geo-Targeting to dial in on those regions. If you want 100% of your plays to go into those areas you can always choose Premium Geo-Targeting.
Jango Pop-Score: Each week you participate in Jango Airplay you receive a Jango PopScore. Your PopScore tells you how well you are resonating with Jango listeners based on your targeting. The better your targeting, the better your PopScore. Obviously, if you are a Scandinavian Black Metal band targeting Dolly Parton fans, your PopScore is not going to be so hot so make sure you target the artists whose fan base is most likely to like your music. There’s also a reward for the artists with the best PopScore each week in the form of bonus play credits. We just figure the best bands need to be played that much more.
Special Opportunities: At Jango Airplay we’re always working with partners to try and bring more opportunities to our bands. Recently we’ve gotten top Jango PopScore bands booked at the Wakarusa Festival, The Moondance Jam, The Viper Room in LA and more. There are also special discounts from industry partners. Stay tuned to the weekly Jango Airplay newsletter and the Jango Airplay Blog for all the details.
Premium Packages: For artists looking for even more promotion we offer robust packages though ‘Airplay PRO’. These promotions include banner ads on Jango.com as well as customized overlay ad units that display when your song plays. Through these ads you can give away an MP3, promote an album or tour; even run a contest and bounce the listener right to your own website. You can also get a banner placed in Jango’s listener newsletter that goes out to over 3 Million registered users each week.
Check this video made by our partners at We Are Listening for more on 'Custom Overlays'
For more info on these packages e.mail email@example.com
Audio Intros: Want to get the listeners attention quick? Make an audio intro and attaché it to the front of your song before you upload your mp3 to Airplay. Make a quick message, 5 seconds or less, that tells the listener who you are and what they’re going to hear.
These are just a few of the great features that we’ve created to maximize your exposure with jango Airplay. There are many more ideas just lurking beneath the surface ready to be discovered. So now it’s your turn to use Jango Airplay, try a few different things and let us know what works best for you and what you’d like to see in the future. We’re all ears.