Here's a quick excerpt...
'...we might forget to reflect upon the simple truth that is the heart of music business. It is the key to success in music marketing and retail as well as to gig promotion, media coverage, buzz and, most importantly, the sale of music online and off. It has been true since the beginning of the music business and it is still true today. It stands, unscathed by the world wide web, impervious to the sands of time.
It is this simple 3-step principle, and it is at the heart of all music business success:
People Hear Music - People Like Music - People Buy Music'
Read the full article HERE