Friday, March 26

3 Timesless Steps To Music Biz Success

There is a great article this week on Music Think Tank called 'Three Timeless Steps To Music Business Success' which you should definitely check out. It almost exactly mirrors a recent post we did here on the Airplay Blog called 'The Threefold Path To A Longterm Musical Relationship.'

Here's a quick excerpt...

'...we might forget to reflect upon the simple truth that is the heart of music business. It is the key to success in music marketing and retail as well as to gig promotion, media coverage, buzz and, most importantly, the sale of music online and off. It has been true since the beginning of the music business and it is still true today. It stands, unscathed by the world wide web, impervious to the sands of time.

It is this simple 3-step principle, and it is at the heart of all music business success:

People Hear Music - People Like Music - People Buy Music'

Read the full article HERE


P,WIN said...

My question is how do we as artist ensure we do well in the second step?I would like specific examples because as an artist its hard to come out of the gate through and email and start asking questions about a fan or just saying hey.Its were the internet falls short.In other words you cant date someone

TRELOTTi said...

It's simple! 1. Make quality music that people want hear and would want to buy. 2. Upload and promote your songs on Jango. 3. Establish and target your Fan base to generate sales.

Done Deal! where's my check? LOL!

Good luck to all my fellow strugglin' artists!

Anonymous said...

it's not that simple. you forgot step 1a - people hear and see strong and relentless major media hype about artist.

Anonymous said...

I have my music played on "Jango" and I get a lot of messages from people saying they (love, like, enjoy) the music, but I don't sell any C/D's. So what is the answer. I think we need to get out there and play more live venues, because that's where I can sell my Albums.

Morrigan's Deception said...

Step 1 - Steal the underpants.
Step 2 - Hey what is step two?
Step 3 - Profit.

This kind of thing is everywhere. 3 - 10 surefire ways to do this or that. None of it tells us anything we didn't already know, and just skips over the detals that matter. There is always something missing. Usually the most important thing that would be the most helpful.

We get some sales from out of nowhere, an we assume they are from Jango. Anon from above has it right though... if you are looking for money that might pay back 5% of what you have spent on yout project, it is CDs and Merch at shows.

Having fans is cool (real cool). I love that someone likes what we are doing, but at some point it isn't enough. Not wanting to be a millionare, but would be nice to get back what we put into it and at least break even or get close.

Anonymous said...

I am with the anonymous commenter about getting lots of fans from Jango, but no CD sales or downloads come of it. How do we get fans on Jango to buy our CDs?

Anonymous said...

Music fans have no money, don't you know? They spend it all on their latest iPod or desktop computer.

NOVA said...

Morrigan's Deception. WORDED IT PERFECT. There are no "right steps"...this is no "this way...or that way"..............Just make music ya'll. FUCK IT! We only live once!

Let's just do it for us and the people that love us! I'm so tired of these schemes it drives me mad....


Anonymous said...

Well I don't know about anyone else but it seems to be a real challenge getting fans to open their emails on Jango. This is crucial because we can't communicate with our fans if they don't know we are trying to reach them. Jango says they are working on an email alert system but I'm not sure they've inplemented it yet.

Stephen Poppell said...

I'm with some of the anonymous comments out there. I haven't seen any change in CD sales since coming onto Jango (and I buy 4,000 plays a month). I always write back to fans but a lot of them never even open their e-mails (perhaps this is because of the way fans are now deemed fans and I accept that some of these aren't "real" fans the way those who leave comments are. But yeah, it seems like playing shows and selling CDs and other items there is the key.

I'm still not convinced about the value of Jango; sure, I'm thrilled people listen to my music, but I'm actually paying them to listen and not seeing much in the way of a return. I'll stick with it a while more but will have to rethink things in a while.

Anonymous said...

I'm starting to be a doubter myself.I've been played almost 16k in the last few months.Had alot of fans,wrote almost everyone back few responces.I'm starting to write the ones that left personal e-mail to me.To see what that might bring.I suggest like when doing a club date you have a feature like "tip jar" so fans can donate to artists/bands to help bring in revenue. S.R.


They have not yet implemented an email alert system. You don't know you have messages until you actually open the message dropdown.

People are used to seeing a pro-active alert when they have new messages, be it email, IM or Social Networking. So it stands to reason that if their is no alert, they are likely to assume there are no messages, so they don't bother looking.

Jango has stated they "are working on this" for quite some time now. It would seem that it is obviously not a priority. How complicated can that be though?

Now realistically I certainly don't anticpate it will lead to a major breakthrough in Music Sales or two way Fan Communication, BUT EVERY LITTLE BIT HELPS!! I

It would certainly be a way to more accurately evaluate the effectiveness of emailing "FANS", if one were certain they knew they had email waiting.

After all this is (JANGO AIRPLAY) really a marketing experiment for so called "Emerging Artists". In order to assess the effectiveness of the experiment you need to have reliable data to evaluate.

TARGETING SUCCESS STORY!!: I limited my targeting over the weekend, to 3 states where I had been getting higher FAN counts and where I also figured there were more upper class (rich) drug users with excess cash to possibly waste on promoting an emerging artist, who sounds good when you are wasted!!

The states I targeted were TEXAS, CA and NY.

For the first time, on Sunday one of my songs received a 7 FANS on 40 or 17.5% FAN / PLAYS Ratio. Kinda helps make up for the 0 for 220 day I had last week.

TOO BAD IT WASN'T ON A MONDAY!! I could've shut paid plays down for the week and maybe got a respectable POP SCORE for the week!! LOL

Oh well C'est La Vie.


Joe said...





*21 Years Clean and Sober so not a statement of my personal listening habits (lol)


Tara Priya said...

@JOE amen brotha.

i understand the "hear-like-buy" process, but the "hear" aspect is highly controlled and dominated by corporate music industry moguls.

i'm not trying to go all "conspiracy theory" on anyone, but it's not news to anyone that radio play is highly politicized. when i was growing up, radio was how i discovered new artists and airtime was given based on fans' requests. now airtime has to be purchased if you're emerging or is based on stations' relationships with artists.

the internet--including sites like Jango and Myspace--has of course made music more accessible. by the same token, it has also made getting noticed (the "hear" aspect) much harder. unless you can afford to pay for promotion, you will get swallowed up by the huge number of artists on YouTube, iTunes, we pay for plays on Jango and hope that it translates into song or merch sales, which thus far hasn't happened for people, it seems.

i've come to the conclusion that until you're picked up by a major label that has the money and connections to promote the hell outta you, and aside from doing a cover video on YouTube, playing shows and picking up fans is the most reliable method of generating true fans. even if you only grab one per show.

that being said, i think a lot of us would really appreciate an article on viral marketing and internet promotion from Jango...

Anonymous said...

Not only has no new email alert system been forthcoming, but what the heck happened to weekly play stats? I used to get those, but I guess it's joined low play credit notification as yet another phantom feature of Jango.

JayVee said...

i think ppl need to try to target fans based on personal experience. wat i mean by that is: think how the fan would think. a lotta ppl get upset when they walk the streets and try to sell albums, or do shows and try to sell cds there. first, ask yourself this: would you buy music from some random dude you've never heard of, with no guarantee that the music you just purchased was gonna be any good? this day and age, it's sad to say but no one wants to buy music anymore. that's why personally, i think it's best to put your stuff out for free, get enough fan base and enough ppl in general talking about your stuff, and hopefully word gets to the right ppl.

John Mandeville said...

Unless you have access to, and the blessing of, the media machine that force-feeds consumers, the only real option I can see is to get on the road and make REAL friends/fans one at at time - in person. Or take the lottery ticket approach, and pray - a LOT. Sounds old-fashioned, but it actually works whether it's with radio, consumers, venues, whatever. Spend a few years doing that, like nearly all "overnight successes" do, and you'll have relationships built up with people who aren't internet-only "friends". Not just people who only want your music for free, and who will book you back if you deliver.

Successful businesses have a five-year outlook, and business plan. That's how we have to view ourselves as "emerging artists". The first few years will typically be all investment, just like any start-up business. And you hope that the upside is you'll actually get to the point where the business generates profits like you planned and worked for. This isn't nearly as mystical as some would have us think it is. The web can help, but it isn't the whole picture.

Having your stuff up on iTunes or Amazon is similar to having a paper clip for sale in a WalMart store. Who's going to find it, unless they already know to be looking for it? We can work the road, deliver the goods, and put away the fantasy of a magic wand or three steps to happiness that will make this all better (or easier). It's WORK, but at least it's a labor of love. I know I'd rather spend time making music, than working social networks all day long that really only seem to feed the ego and don't really sell product. People take CDs home from a merch table because they want it autographed and want to take home the experience. That's the case with our stuff, anyway. Now, if we could only get them to stop giving free copies away to all of their friends...

Keep the faith. "Emerging artists" like most of us have to fight to keep music alive for those who will come behind us. I owe a debt to those before me who kept this gift alive - long before it was "just a Biz".

Peace - JM

Mr.Lee said...

Music has to be good but,for people to dig a little deeper,the Artist has to be interesting.