This week at the Digital Music Forum East, in a snow covered New York City, NPD Group Analyst Russ Crupnick had great news for artists using Online Radio as part of their promotional strategy stating that 'Online radio services lead to a 41% increase in paid downloads.' You can read more HERE on CNET
Crupnick compared online radio services to free streaming-music sites like Spotify that he says 'lead to a 13% decrease in paid downloads.' A spokesman for spotify responded saying that 'there is other data out there to prove the exact opposite of that report'
Spotify Hits Back at Claims of Download Canabalization
And of course what debate in this new music business model, still in it's very infancy, would be of any note if there was not at least one more way to look at it? Enter wired.com with a great article titled...
Of Course On-Demand Music Replaces Sales - It's Supposed To
Here at Jango we're more than pleased with this postive report about online radio exposure helping create more paid download sales. The jury is still out on free on-demand services and their impact on the future of music sales but our eyes and ears are peeled.
Tell us what you think in the comments, we're sure there's even more than three ways to look at it.
Have a great weekend, The Jango Juggler !