Friday, February 26

There's Always Three Ways To Look At It

This week at the Digital Music Forum East, in a snow covered New York City, NPD Group Analyst Russ Crupnick had great news for artists using Online Radio as part of their promotional strategy stating that 'Online radio services lead to a 41% increase in paid downloads.' You can read more HERE on CNET

Crupnick compared online radio services to free streaming-music sites like Spotify that he says 'lead to a 13% decrease in paid downloads.' A spokesman for spotify responded saying that 'there is other data out there to prove the exact opposite of that report'

Spotify Hits Back at Claims of Download Canabalization

And of course what debate in this new music business model, still in it's very infancy, would be of any note if there was not at least one more way to look at it? Enter wired.com with a great article titled...

Of Course On-Demand Music Replaces Sales - It's Supposed To

Here at Jango we're more than pleased with this postive report about online radio exposure helping create more paid download sales. The jury is still out on free on-demand services and their impact on the future of music sales but our eyes and ears are peeled.

Tell us what you think in the comments, we're sure there's even more than three ways to look at it.

Have a great weekend, The Jango Juggler !

36 comments:

Anonymous said...

Hey, great news, but where's the context? Does online radio lead to direct clickthroughs from those sites to paid downloads, or does it drum up business for iTunes and the like? I'm wondering why Jango doesn't have a mechanism for artists to give listeners an immediate option to link to a paid download of their featured songs. Jango is a great forum but without this option for artists to recoup the money we invest monthly its little more than a rather expensive vanity site

Anonymous said...

check out the jango player...there's a 'BUY' button right there that let's you choose between iTunes or Amazon...

Anonymous said...

I think what it's saying is that online radio, like terrestrial radio in the past exposes people to music generally which can lead to sales where "on demand" is basically a music collection in the cloud so who needs to spend money.

Anonymous said...

The guy is talking about graphics of album covers that lead to sales, not another buttton that makes fans. And the guy couldnt have put it any better Expensive Vanity Site. Just what is it that jango is doing, but giving us fans that dont really know they are fans.

Money for nothing and you cilcks for free.

Craig said...

I think you should hook up with Sirius/XM radio..It would be great for them and for you at Jango..

Randy Mullet and the Red Hot Tyrannophonic Bunny Dogs said...

I don't know about the rest of you, but my Jango page has spaces for URLs to iTunes, Napster and Amazon. I haven't been on here long enough to see if the Jango exposure is translating to purchases from other sites, but after playing a song 4000 times, if nobody buys it, maybe that should tell me something . . . .

When I discovered an obscure artist whose stuff I liked, I immediately found a way to order the CDs through Amazon. I discovered Junior Brown on Austin City Limits and Pink Martini on VH1. I'd never heard of Alison Krauss until I saw her stuff advertised on TV, and then realized she was on the "Oh Brother Where Art Thou?" soundtrack.

I discovered the hard way a few years ago that you have to sell what people want to buy instead of expecting them to buy what you have for sale. That's just how it is.

By the way, if you have not registered your songs with ASCAP, Sound Exchange, etc., don't complain if you're not getting paid royalties for the plays.

Anonymous said...

For the most part Jango doesn't even have an alert system to let fan adds know you are trying to thank them. I have close to four hundred sent messages still unanswered. The ones that do respond is sometimes weeks later. If you can't communicate with the fans the fan adds are useless. Once they finally answer they are more than happy to support your music. However this has been the most frustrating aspect thus far.

Anonymous said...

Expensive vanity site.
Perfect discription of jango.
Not a criticism, just a fact.
They tell you that the people who listen to your music are "fans".They aren't.
No,the jury is not out on free on demand services.If people get it for free they won't pay for it.
Why is jango "pleased" that online radio exposure creates more download sales?
Its not what they do.And for them to suggest that its the same isn't right.
This is a very closed world here ,things like popscore and stats give the impression that your accomplishing things ,when your not.
Some people will hear your music that wouldn't normally hear it.That is a good thing.
But thats all it is.

Anonymous said...

How many of us noticed an increase in download sales? I would think that if a listener was a real fan, they'd dowload at least one tune.
But they can listen for free on jango,so why buy.
I don't agree with the article by NPD because I haven't notice a change in sales since being with jango.
How about you guys?

Killa Cole said...

Ive noticed a big increase in download sales since being on Jango. My cdbaby and Itunes sales grew. I actually have not purchased any plays with Jango, I got a free trial from cdbaby.com, and have won 50 to 5000 plays a week. So i my case, Jango has been great! I can see if your putting $ into Jango, then it wouldnt be worth it.

Anonymous said...

I honestly don't know what you guys are complaining about. I spend money on my craft. I've reached out to my fans and they've responded back letting me know that they have to actively click on to become a fan of mine. they leave comments. I'm not going to put my name to this post only because I don't want to hear from the haters. I will say this, If you suck no amount of plays will make people sign up as fans or buy your music. Stop crying keep writing recording and IF you're as good as you think people will listen and buy if not...McDonald's is waiting. So stop whining leave jango to the musicians.

Anonymous said...

Whoever wrote the above comment about "quit whining" needs to lay off the weed. You're burning your brain cells out. You have gone so far beyond the rude line that you have crossed into assholeland.

There are many on here who are not only musicians but business people in the BUSINESS of music. We make our living at it and are legitimately concerned about our return on investment or ROI as it is often referred to.

Any time you invest money into your business through a service provider (Jango) then you should question the system that you are paying into. Now if you are NOT in the business of music then you should probably just read this blog and not post to it since you bring nothing of value to the discussion.

Anonymous said...

It is not up to us or up to jango for our music to be bought. The listeners are the ones with the last word. If they like it they'll buy, as simple as that. Plus things don't happen overnight. Everything is a process. What jango is doing for us is great. Our music is out but we cannot make people buy and if they don't, we can't blame jango for it... There is time for everything, patience...Cheers.

Anonymous said...

i read all the comments on here and like i said i dont leave a comment on here in less i think it is great knowledge so here it goes jango is a good service and just because people dont click on your profile page does not mean they dont buy ever since i used jango my google search for my band name has sky rocket if you can go to any search engine and type in your name and you are on the first page chances are your band is hot and your chances for sales will go up well you figure you are geeting your music played and to fans and you are branding your name to them and they search for you you make your name a house hold name they search for you equalls in more sales the more people that knows about you the more people that search for you the more cash in your pocket thanks jango this is happen for me my google search band name has gone up because of jango keep up the good work and jango artist just because they dont click on your page your name is geeting out there and check your website hits and searches you can get one through host baby our through google jango works

Anonymous said...

As an artist and fan of music sometimes i might hear a new song more then once before i can say im a fan of the song. And thats just the song not the group but the song so as artist we have to remember that this is bigger then a click. a true fan is a fan of you! solo or group and they will always be your fan before and after its over. when i get a so called fan on jango i go to that profile. first to see what song it was that they hit on then see if they added my group to they fav station if i see that! we got a true fan in the making. so that word fan is tricky hell! im prob a fan of a few artist SONGS on this blog but i dont here the songs all the time how many times will your song play on my station not enough for me to add. but if i heard it more then yes its a fasho add. im sorry as i rambull. last words i think the more they here our songs (Artist)it gives that edge to the artist if the song is good it will do what its ment to do. I.O. has been on jango for almost 4month we got 909 jango fans 119 postive comments thats great to us we take this for what it is if 909 pep like our music dam if they a fan they heard our music and liked it its up to us to make them a fan.

Kenneth H. Williams said...

I personally don't consider any of the people who have signed on as "Fan" of mine. I consider them fans of the song that I currently have listed. I think personally what we have here is the reason a lot of you won't truly become stars or even full-time artist. You do not think you're worthy of having people appreciate your creativity. I have one thing to say to you. 1.PUT YOUR NAME ON YOUR POSTS SO THAT WE CAN HEAR YOUR MUSIC and form our own opinions of whether we'd become a fan of your music.
2.STOP HIDING BEHIND "ANONYMOUS" say what you mean and mean what you say, then stand behind it. Out side of threatening bodily harm to someone. I'm sure jango is NOT going to stop taking your money. Me personally I'm going to keep paying for spins just as the big boys have been doing forever. I"m going to keep talking to "Fans of my music" establishing a dialog with them and continue putting my music out for sale. This is a business. So stop crying and wondering why you're not getting fans or if you are if the fans are really fans...YES/NO they are NOT YOUR FANS. They are fans of the music you make and if your music appeals to them SOME of them will buy it. If you put out something they don't like then they won't become fans. You now have the same options as the majors. So keep practicing, playing, writing and performing. It will all work out. I write because I love it. Do you? If you're just doing this to become a star. Boy are you deluded. You'd get more notice giving someone a blowjob on video. I'm in this music business. It's all I do. I don't go and do anything else for money. All of my income is derived from music and I'm not starving. I don't ever see myself not writing and recording, even if only for my own pleasure and private consumption. If Jango gets people to notice my music great. That's all I need them for and all they need is my money to do that.

Anonymous said...

Here you go Ken. Immortal Outfit 6 Songs N My World is my fav check it out !!Fugativ Immortal OutFit Music..........

Anonymous said...

Somebody on here posted that they are able to go to a fan's profile page and see what specific song they responded favorably to. How do you do that? I haven't been able to figure that out--I can see each of my songs individually and how many likes it has gotten per day but have not been able to link it with a particular listener...Advice appreciated. Thanks.

Anonymous said...

To do that, you have to go to jango radio, whether you're signed ot not. Enter your band's name, then when you see your fans, click on their prifile and it'll show the song history. Sometimes there's few songs or no songs, so you click song history and it will show it. Also you can see their stations. By the way. jango is a great source. Thanks jango...

Rockin Rick Rice said...

KILLA COLE, a question for you. First, Congrats on your 5000 Free Plays!! Since JANGO won't answer can you please explain how 122 Fans and 22 Comments earns 5000 Free Plays. Please what is the formula? Do they put names in a hat or what? Not to say your music isn't fine, simply wondering since "FAN" number's and COMMNETS seem to be the two mechanisms for listener interaction how can such miniscule numbers = 5000 FREE PLAYS?

Just really freakin curious that's all!!

Anonymous said...

i HAVE TRIED EVRYTHING TO GET THAT POP SCORE TO 100 NO LUCK. 1000 PLAYS PER SONG NO GO THIS IS CRAZY I GOT MORE THEN 5 SONGS POSTED. IST NOT ABOUT YOUR SKILL ITS BOUT YOUR............ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

Kenneth H. Williams said...

To IMMORTAL OUTFIT. That's what I'm talking about!!!!!! Yeah I will become a fan of yours and it's obvious why you have over 900 fans. Your stuff is tight!!!!!! I'm off to rehearsal now BUT I will be come a fan because the music speaks for itself!!!! To everybody else don't be scare put your name on your comments.

kasuwell said...

i like the system and hope you continue to make improvements
thanks

Gary said...

I like the new Jango system. If you as a band don't know that at any time the right person that can help your band might be listening and this site gives you a chance for that! IN the past 3 months we have been given offers by a record company that heard us and in the last week we received our second contact from a record company! We are still considering which offer if any to take and these free plays given to popular bands certainly help get us played and heard!
Graham Howard -TAGGER66

Anonymous said...

Thank you Ken!Immortal Outfit is tryin to touch the world and bring some since back to hip hop /rap music can you dig it!!!! so check us out IMMORTAL OUTFIT Ken did!! And to all my brother an sister artist out there dont let the grey moments wit jango get you down as long as the peps are hearing ur music FUCK the other bullshit....... after all you have a fan base to show how good ur music is doing. if i had my own record company and was looking for new acts im lookin for acts with a fan bases already set up but thats one mans opin. Jango is gon be jango let your music speak! it will take you wherever you pose to be........much Respect I.O.Music

Rockin Rick Rice said...

Nimbit Player Info!! Go To Nimbit.com select sign up for FREE ACCOUNT. You can then post a NIMBIT PLAYER on Jango or anywhere you like with your songs. Listeners select the MP3 they would like to download for $0.99. NIMBIT handles the transaction when buyer checks out and sends you a check at the end of the month.

I'm gonna try it soon. Would be interesting to hear if it works for others. You can sign up for paid accounts which give you FREE PASSES you can send to FANS for free downloads to promote your music.

Just some interesting info thought I would share.

Anonymous said...

Its popscore day!!!!!!!!!!!!

Gig Pigs said...

Rick, I just checked out NIMBIT. Sounds cool. Thanks.

Popscore.. I came in at an 85 with just 12 fans last week. All from general rotation. I did allocate some plays, but no fans from those. I sure would like to know the details on how the score is calculated, but since the fans and listeners can't see it, I really don't care.

To the guys who said they see an increase in sales since joining with jango, congrats. I haven't, so I must be doing something wrong, or my music sucks. (ha) Any advice or tricks to get more sales action?

To the guy (above) who says that if we don't see things his way we should give up music and work at McDonalds, we use to have a guy in our band just like you. We had to kick him out.

Aaron Williams said...

I'm curious- how do y'all allocate you're plays? Do you allocate weekly, daily, etc.? How many plays per day? I'm brand new to Jango and have LOVED it so far! 250 plays- 16 new "fans" and a pop score of 88. So we got 50 free plays this week. I'm buying more. I have noticed an increase in emails, not sure on sales with the way iTunes and Amazon report, it will be months before I figure that out. All that for $10 has been a great deal. We're upping it this month.

Anonymous said...

GOOD LUCK ON JANGO AARON!!!

Anonymous said...

The whole point of Jango is that it gets you heard worldwide. It is no good being an unheard genius garage band waiting to be discovered by a wandering producer anymore. Even if it ever was! If you don't have the contacts you will need to make your own.

You have to be heard to sell - or even just to be appreciated - and that is surely why we all subscribe to Jango. The view that it is an investment is quite correct. How do mainstream bands get heard? Answer - their record companies buy exposure!

Tunecore recommends Jango, that's how I came upon them, and I am glad I did. My music on here may not be everyone's cup of tea and certainly won't fit conveniently into a niche, but I am finding the Jango experience a rewarding one. Good luck to all of you.
Lisa

Anonymous said...

I am starting to think Jango is a money-making gimic for Jango. I have been adding 1000 plays per week for the past month, and while I have fans, and the plays get used every week, there doesn't seem to be a real point in paying for plays, as it doesn't seem to create any income for the artist. even if the artist got 2 cents a play, it would be something.

I notice that there aren't any Jango airplay forums...I think the artists might have something to say and share ideas with each other.

Personally, I'm getting tired of not making the popscore...it happened for the first couple of weeks...sort of making it seem like I was getting a bit of popularity, so I should pay to add more plays. Now I am narrowly missing the popscore points each week. Strange. Actually, I am missing the popscore completely, as I started not adding "pay for play" dollar-points. This week I got 1 play. I think the whole thing is a money-making scam for Jango. I might be wrong, but nothing seems to be 100% clear to the artist, other than play counts, money spent for play credits, and listeners who actually take the time to search out the artist.

Any other comments along these lines, would be appreciated. Please let me know if there is an Jango artist's forum somewhere as well. Thanks!

Uh, does Tunecore recommend Jango because they are related?

Anonymous said...

Sad to say, as an artist, the internet is at this time a musical wild west. Everyone wants a handout and expects a freebie including the music industry. The only one really paying are the artists, the ones with the creative talent to make things go. This scenario could change, but two things must happen:
1. buying habits and technology must evolve to point where "free" isn't the norm to the detriment of the creators. Giving it all away just to be heard isn't working, especially when so many can just copy what they want by listening online live. This says nothing about illegal download sites.
2. the cannibalism by the current music industry and those that seek to benefit over the ones that are creating the music at their own expense must evolve to reward the creative and the talented, not just business sharks.

The "artist" has the capability and the inspiration to create. All other facets of business are eating up what should belong the "artist". The music industry is intercepting royalties in exchange for their "valuable services" which amount to nothing except to enrich themselves. Congress has blessed this setup as a way to fund the industry to the detriment of the artist and all independents. Let's face it, there is precious little financial incentive to give everything away. Even in the attempt to achieve fame, the money finally runs out when the rules are against the artist.

Dr. Sue said...

"Coward of the County" is a compelling song. The coward takes revenge on the Gatlin boys who raped his beloved Becky. I was a bit troubled by the association of manhood with violent revenge and womanhood with being a passive victim. Not sure that the vengeful woman is the solution. Would love to hear songs that suggest another way. Dr. Sue
Songs: Slow As Honey, Teach You In Time, Dare to Believe, Your Soft Place to Fall.

Anonymous said...

JANGO IS A MONEY MAKER FOR ITS SELF AND POSITIVE COMMENTS I BET ARE FROM JANGO ITS SELF LOL

Anonymous said...

JANGO IS A JOKE LOL YOU TUBE IS A JOKE LOL AND EBAY IS A JOKE LOL BUT THE JOKES ON US AND THATS NOT FUNNY!!! RICH PEOPLE SUCK!!!THATS WHY CHARLES MANSON GOT PISSED OFF !! THEY WONT SHARE THE PIE !