Tuesday, February 28
Jango Targeting - Find Your Audience
recommended read you'll get useful information to help you make the most out of your Jango Targeting. Picking a good list of artists to get enough exposure and hitting your perfect audience at the same time can be hard, you have to balance exposure with good ratings (Popscore). The solution, according to CDBaby, lies in knowing which listeners you do not want to reach, and then excluding them from your audience. These must-read articles will give you more insight and help you select targets more accurately.
1) Musicians and Bands, Own Your Niche!
2) Your Music's Not For Everybody: Proudly Exclude Some People
3) Avoid Irony When You Target Your Audience
With these articles in mind, put yourself in the shoes of your listeners and ask, "What do I expect to hear in a playlist with this artist target?" If you expect your own music in that same playlist then you have a winner, if you don't then move on to the next one.
Stay tuned for more recommended reads and further insight to better use our promotional platform. And as always thanks for being part of Jango Airplay.
/The Jango Airplay Team
Tags: Recommended read