Wednesday, December 7

Use Social Media To Connect With Fans


This week's recommended read from Music Think Tank talks about building fan relationships on social networking sites and how to communicate, involve and grow your online fanbase. Whether you're new to the game or a Social Media pro this article has some great advice on how build fan relationships. With the tools available on Jango Airplay - Email list & Facebook/Twitter integration - you're on to a good start, and it doesn't take much effort so you can use the extra time to be on Social Media.



If you want to connect with your fans nowadays you have be where your fans are and get them involved in your music. When you add links & messages to your Airplay profile you give listeners & fans the opportunity to connect with you on Facebook, Twitter, your blog/website etc.. But how do you control the conversation from there? Driving traffic to your pages and sites is only the first step in building fan relationships, fans must be nurtured and given the right incentives to get involved in your music.

Stay tuned for more news!

/The Jango Airplay Team

29 comments:

Davis Entertainment Recordings said...

Come see Purple Rain peform live on stage at Club Ciroc on Reaford Rd. Fayetteville, NC Dec 24th with Future and Carolina Crimez.

Anonymous said...

Social media marketing is probably one of THE biggest smoke and mirrors tricks since the emperor got new clothes. Most results are statistically insignificant.

Anonymous said...

Hi Anonymous, could you elaborate ?
Thanks!

Anonymous said...

I agree with Anonymous. I have done substantial social media advertising on Facebook trying to sell CDs and downloads etc. with no significant results. And I have a pretty good "fan base".

Anonymous said...

To me social media only serves as a component and not even the most significant one. Getting out and connecting with fans via performances is still the largest way an Indy artist is going to create buzz. It's like selling a house... the foundation and outer structure would be like your performances. That is what gives you the curb appeal to cause people to come in and have look. Social media is most beneficial after people have become interested.

Anonymous said...

whet I really need is to be able sync my fan lists from all my social pages,like reverb nation.That way I can post once Inform all.

Anonymous said...

Got music? Upload it to SpoonBeats. Want music? Download it from SpoonBeats. www.spoonbeats.com

SpoonBeats is a website for independent musicians who want to make their music known to others.
It is also a place for videos, poetry, art, whatever you want to share.
Mix and jam with other artists. Take up your spoon and show your talent! in www.spoonbeats.com LOG IN NOW and be part of us

Tienes musica? Subela a SpoonBeats. Quieres musica? Bajala de SpoonBeats. en www.spoonbeats.com

SpoonBeats es un sitio para musicos independientes que quieren dar a conocer su musica. Tambien es un sitio para videos, poesia arte, lo que quieras compartir.
Mezcla y toca con otros otros artistas. Toma tu cuchara y muestra tu talento! en www.spoonbeats.com LOG IN y se parte de nosotros

James Cademan said...

The impact social media has on fans is only equal to the quality of media you are providing (i.e., music, video, pics, etc). Look at Boyce Ave for example. A local band to my hometown of Sarasota, they self produce videos of cover songs and original music and post to YouTube. In 7 years they have had over 330 million (yes, MILLION) views and now have 1,000,000 subscribers. A few years back they sold 30,000 downloads on itunes in one month. They've just toured the us, canada and europe. They keep fans interested by constantly putting new media out there. That's the example I plan to follow and Jango.com is one of the effective tools I've found!

Mooney said...

Mooney Says Thanks For The Support http://dai.ly/vGVltd

Mooney said...

Be Sure To Follow @mooney36

SongCastMusic said...

Thank for listening and for liking my new hip-hop release on the NewCharles Entertainment Label: HAD TO DO WHAT I HAD TO DO

Jacques Pellarin said...

Thank you to my Jango fans !
Join me on http://www.facebook.com/profile.php?id=1008279549#!/Jacques.Pellarin
Best,
Jacques

sam-E said...

I feel making good music...thanks for all my fans and a Merry christmas to y'all

http://www.facebook.com/SamEbako

Trav is Everything said...

Ya BOy Trav..IS feels like you have to do Cover Songs, parodies, and Freestyles over social media to get results... and sending videos to ur fans phones...

www.jango.com/music/Trav+is+Everything
Pop Score 88.. ranked #2 in INdiana HIP HOP

D.X.B. said...

So far, social media has been good me ..my Youtube video for "I Just Ball" has over 92,000 views.

http://youtu.be/wAOwy64lcVY

When you get a chance check out my video and channel...

D.X.B.

JALEBI Music said...

aka MiraBai Devi Dasi (JALEBI Music lead singer)

YES! Social media has definitely allowed us to reach more listeners and fans than we could ever have imagined when we started a few years ago! So ...thumbs UP...for social media! : ))
By the way....HAPPY HOLIDAY SEASON to one and all! Hare Krsna! Namaste, baby! :)) ♥♫•☆

JALEBI Music said...

aka MiraBai Devi Dasi (JALEBI Music lead singer)

YES! Social media has definitely allowed us to reach more listeners and fans than we could ever have imagined when we started a few years ago! So ...thumbs UP...for social media! : ))

By the way....HAPPY HOLIDAY SEASON to one and all! Hare Krsna! Namaste, baby! :)) ♥♫•☆

Merry Christmas from Roy said...

roytalley.com My video's are valuable, and I'd like to sell them, not give them away.
Entry in the top money, is not easy.
My social networking is slow, and fan's are not yet recognizing my songs. I have not posted to u-tube, and have the best songs for listeners, and mainly am just trying to make people happy.
The reality is that I'm getting bad sound clips, from cd baby. I wished to get paid for my video's ! This is a long long career, 45 years of guitar. I wished to make $30,000.00
per song. Meny of my songs are potential songs of the year. Check out my Holiday album:
Merry Christmas from Roy http://ww.cdbaby/cd/roytalley13

duchesspr said...

I work in the afropop inndustry where artistes don't have a lot of modern tools. My clients benefit from music promotions via social media by linking mp3tweet to reverbnation to FB fan pages to you tube videos to tumblr to bebo, linked in and more. Our networks penetrate mixtape systems internationally interacting with users of blogs and By periodically getting online themselves and boosting presence by commissioning personalised social networks that use live chat, engaging peeople like me to boost online and street radio airplay, networking via social media to livve radio, viralising foottage of club tours I have seen profitability increase, digital sales labels suchvas mine that support independent artistes to. Hold on to their copyrights as well as using a variety of marketng tools to advertise them online not just paid ads but also info events and more… hire someone to show u the ropes and set u up properly, distribute to shop and mall radio, restaurant radio, give intervviews, publicise via infomercial music videos...... It works. Give free voicetagged music tracks get club DJ to do mixtapes which are given as free downnloads on FB twitter etc, get on lastfm, FM.com and more, hype yourself, streamline your bio, getyour own website done and watch the shows and dosh roll in.

Anonymous said...

As an up & coming artist where are you suppose to get dollars to pay monthly subscriptions - Before been able to get this boost.
It would of been more constructive to give "anyone who is willing to purchased this boost", whether their a subscriber or Not ?!
Your losing money here, & your wasting my time - come better than this...

Anonymous said...

Yes I agree social media is a tiny part of gettin places to begin with, its really just a part of the press release, its gigs, real airplay and actual media coverage that make the difference, Oh and check out our new vid: http://www.youtube.com/watch?v=jl3cl6POKqQ

happy holidays!

Anonymous said...

Thank you all x your support and friendship a Big hugs merry christmas and a happy new year warm wishes
Roberto the monkey man

Gracias a toros por su apoyo y amistad les mando un fuerte abrazo y que tengan una feliz navidad y un prospero ano nuevo de corazon

Roberto
http://www.jango.com/music/Roby+NoHayBanda

Anonymous said...

...It takes more then advertising, if your music is unoriginal, boring and bland, nobody will buy it, peeps want to be inspired not entertained by a bunch of egos. The world needs more original artist, not a bunch of repeaters trying to live a unrealistic dream...

George Golden Boy Phelps said...

Hope everyone had a Merry Christmas.... In the studio about to record another song... Just did a show with lilflip had fun. Be on the look out for my new single... "Lord Help Me".. if you love hip-hop you can check it out now www.dahenterprise.com

Tracy Woody said...

It's a great way to TOOT Jango's Horn since Jango is one of my TOP Internet Radio Stations to promote my music!

Please check out my music at:
http://www.jango.com/music/Tracy+Woody
AND Please vote for Tracy Woody in Electronica & Pop at http://www.aimusicawards.com/#!vote & Come to Hollywood 20% off use Promo Code Tracy20 at
http://www.aimusicawards.com/#!tickets
THANK YOU!!!!

mina said...

Social Media is only one component in marketing music. At least there are only 2 major labels left, so indie artists CAN and DO get music out! Jango IS a great service - http://www.jango.com/music/Mina+Mauldin

Luk Nichols &OSM said...

We understand that the social media is a tool that we use to connect with our fan base. It's all about the stir...when you google an artist that artist needs to be everywhere......stir!!!

Dave Hufana said...

Thats www.luknichols.com

Anonymous said...

This article and its comments sum up two huge problems facing the music industry:

Social Media success is a lie spread by people who are invested in the tools that support it. There is no guidance and there are no rules. There is precious little data of any value. The end result is that ignorant people believe that "success" means spamming the crap out of any social media tool they can find. Just look at the comments in this article: 20 out of 28 are spamming their music. It is the same story everywhere - LinkedIn, MySpace, FaceBook etc. These tools are filled with garbage and spam. As soon as you advertise on FB, bogus/fake accounts join and spam follows quickly.

The simple fact is that your music is rubbish and I object to you spamming me with it. Get over it and get a real job.

Don't even start me going on "cover bands" like Boyce Avenue. These people and their ilk are parasites sucking the lifeblood out of music. They have nothing of value to contribute so they copy someone else's work. It's nothing more than paint by numbers. YouTube has spawned a generation of parasitic copiers with the natural progression meaning that there will be nothing new left to copy in another 10 years except to rehash the remix.

Jango - you have an opportunity to help fix this mess or continue to support it with your self serving "news article".

GT (to differentiate me from the other Anonymous's)