The Promo Module is your window to your listeners & fans. It is the first thing they see when they hear your music and their first chance to interact with your artist profile. A well presented module can generate a good vote and perhaps a Facebook like or a visit to your website. There are six different modules available and they're all geared to fit your current campaign needs. Below we'll give you a quick overview of the different modules and how you can make the most of them.
Keep in mind that whichever module you use, your profile picture is probably the single most important element of your presentation.
This module promotes the voting mechanism of Radio Airplay (i.e. thumbs up). Use it to build a strong fanbase on Airplay, but also show listeners that they can connect with you on Facebook & Twitter as well as iTunes, Amazon, CDBaby and Tunecore.
Most listeners have a Facebook account - and they spend a lot of time there! This module will connect your Radio Airplay fans to the most popular social destination on the web so you can keep them engaged with your music, new releases and concerts.
*Remember that you need a connected Facebook page (not a personal profile) to use this module.
This module is specifically designed to promote your tour schedule, and you can optimize it by targeting your plays to the area where you're performing. If you use premium targeting you can make sure each and every spin is directed to a potential ticket buyer.
This module gives listeners a fast, easy way to watch your YouTube videos. YouTube links are really easy to share on social media and many listeners post videos on their own or friends' walls. Connect your video and let listeners spread it to help you create buzz about your new single or album release.
This module shows listeners where they can buy your music - with smart icons they simply click the store logo and it takes them to your storefront. You can connect to iTunes, Amazon, CDBaby and Tunecore, or if you use another distributor or sell music directly, you can add a custom link. You can even enhance your offer by adding a creative "custom message" that will catch listeners attention.
This flyer gives you total visual control of your message - you design the banner and provide a destination link to drive listeners to your web page, Facebook page etc.
*Keep in mind this flyer will significantly decrease your fan conversion ratio since the voting mechanism (thumbs up/down) is removed.
These are the most essential ways to use your promo modules. You can easily switch between modules to make them fit your current promotion needs. And remember - the best way to find what works best for you is to experiment with the different alternatives.