Tuesday, May 10

Jango Emails - What Works


Over the past few years here at Jango HQ we've had the privilege to become fans of hundreds, if not thousands, of Airplay artists as we listen to our own stations throughout the day. This also means that we are regularly on the receiving end of fan emails sent out by our artists. We thought we'd take this as an opportunity to discuss what works.

Outside of 'bulletins' there are now three ways to email your fans on Jango. You can email all of your fans at once in a mass email, go down your fan list emailing them individually or email them right from your realtime listener feed as they become your fan. This leads us to the first route to success.

- Keep it personal - This is where the realtime listener feed email option comes in real handy. You know the listener is online and you know what else they are listening to. Address them by name, tell them how much you like the other bands they are listening to and give them a reason to engage with you.

- Be short, sweet and action oriented - Always make sure you get to the point within the first couple lines and let the listener know why you are contacting them and what you want them to do whether it's going to download an mp3 or to check you out on Facebook.

- Stay organized - It's always best to keep everything really clear. Make it a couple short paragraphs and make sure any links always stand alone with some kind of 'call to action' included. Proper grammar and spelling never hurt either and lay off the caps lock, you don't want to be 'yelling' at your new fans.

- Maintain Regularity - Communicate often, but not too much and make sure you have something new to say each time. Maybe even create a certain format to your emails which is easily recognizable and easy to navigate.

- Keep your expectations realistic - At the end of the day these are marketing emails so you can't always expect an answer. You just want to make sure your information is clear, available and easy to act upon; let that action be the response you're looking for.

This is just a quick list of the things that I've seen in emails that have made me read the whole thing and of course check out some more great music, artists and fresh faces.

There's a good example below for you to check out as well...looking forward to hearing from you






28 comments:

The Fool Funnel said...

Yep, it's all about "Call to Action" good advice

Luke said...

It would be great to be able to selectively email multiple people. For instance, I send out sort of a "welcome" email to every new fan I get. If I wait a few weeks, this could be 20-30 people or so. I don't want to use the "mass email option" as I obviously don't want to send it to people who have already received it. This means I have to individually email every single person!

Maxim said...

I agree with Luke.

Galactaron said...

I third for Luke's suggestion.

Noelle Hughes said...

Great tips and great input.

I'd like to be able to format my emails a bit more than just standard line returns. I think most people are familiar with HTML email these days--it would be nice if I could include my logo or profile header.

Just a thought.

Anonymous said...

I'm wondering what results Jango bands are having with their emails -- I have been sending out targeted, personal emails offering "fans" a free track in exchange for their email address for nearly a year now - I'm lucky if I've gotten 3% response. I have almost 2000 fans so its not like my music isn't getting any response.

I've stopped using Jango as a marketing tool - its too laborious and expensive for the return I get. If I'm not getting email addresses I feel like its just for my ego and not really worth it.

Do fans even know they have email? I also have a listener account and I'll be damned if I can find an inbox on my page.

It seems that getting email addresses is the only reason to pay for Jango, IMO. Or else its just pay-to-play radio.

Disciple X said...

I've been an artist on Jango now for about 9 months. My #1 Concern is that fans are not encouraged to participate in the email process here on Jango. I'm willing to bet that most fans don't even know where to go to check for an email from an artist. Its Very limiting...

Anonymous said...

I have sent mass emails to our "fans" asking them to come to our website and get on our email list but despite supposedly having 400 Jango fans, none of them have ever responded to my mass email to go to our website and get on our email list.

Anonymous said...

yes, I have sent out many (some 200) personalized emails and have received zero responses. Nor can I track a single sale back to Jango.
Jango seems like a great idea at first, but becomes largely just another money vortex for the artist, whose work is used by the company for its benefit.

I recently had my (classical) album accepted into the Pandora catalogue.
Once its live, I'll be canceling my Jango account...

Time's Hour said...

I have to agree with many comments above. Jango, you need to have a feature that tells listeners when they have a new email. Most of them don't check their email account (maybe because they don't know they have it).

Scott said...

As someone new to Jango who is building a fan base, these comments are a bit discouraging. I can say for certain that if I don't see a return from Jango, I won't be around too long.

Anonymous said...

"If I'm not getting email addresses I feel like its just for my ego and not really worth it."

Dear Jango;

I'm sorry, but your email system just doesn't work for your customers. Your business pitch to us should not be "Gain Fans on Jango" but "Build Your Email List Using A Tool Called Jango" Social Media is dying, nobody checks their invites on Facebook anymore ... why would they check for messages on Jango? If you help us build our main email list, we will come. PLEASE, make this you're main objective, because it ours!

Marianne Green said...

I agree with most of what is said. I have recently ask some friends to become fans as a control group. Luke has a good point. I would like to add that when I mail out I would like to do it by country or region when touring. Contacting fans in Japan is a waste when I am playing in Ireland for example.

Anonymous said...

yep agree email system is pointess fans have no idea they get emails...its like talking to yourself. rubbish....Shame in theory jango could be good.

Anonymous said...

Strange as it is. I really haven't sent many mass emails. I can count them with one hand probably and this has been for more than a year, as I've been with jango for about years. The few times I sent them I got very good response right away and on the next days. I haven't sent any more in many months now but I know if I did I would get the response as I did before. The advice from jango is very good. I'm just not the social kind of artist, as much as I treasure my fans. Jango has been a great tool for me, personally. The feedback I've gotten from my listeners have always been great and very encouraging. It's good to let the listeners listen to your music more, than eventually they'll look for you on their own even. I think. Cheers!

Anonymous said...

There's a lot of valid points here but having an EMAIL NOTIFICATION would be the best thing ever. I doubt most of these people open their inboxes because they'll probably think who the heck is going to message me here?

Anonymous said...

YUP I have a listener account and honestly if I was a just a music fan I would never touch it. You gotta kind of dig it out on the page too!

As far as notifications (brilliant)
Maybe not a giant pop up that says you have email but like something that notifies like the highlighting icon + number on Facebook or something decent. I don't know I'm not a web guy but I'm sure there's a way to get get it across without being super intruding.

Anonymous said...

A few thoughts...

I would take Jango for what it is. A way to put your stuff out and get immediate feedback in the form of 'likes'. I wish they would show us 'dislikes', but that is another topic.

Jango is in no way, shape or form a social media site where you will be able to interact with the people who liked your music.

examples

The mailbox is buried in a hidden menu on the left of the page. There are no notifications.

The bullitens are buried at the bottom of the page and will never be seen without considerable scrolling.

I have never had a reply to an email sent to an individual, all fans or a bulliten.

Every track I have on Jango is available for free download on soundcloud and I announce this on my profile and through bullitens and emails. Not a single download EVER.

XrBCL21~Reason said...

So many negative comments ... Is Jango taking notes? ( the ratio is like much of the feedback) 1-3 positive comments out of say 25 total. I would like to see Jango promote their site functions and options and features to the listener. Explain fan and like buttons and use choices along with email comments and bulletins. Educate the listeners on how to use, and why the tools of topic are key and of value to them and the artists they listen too and support. Show "Jango Promos" audio/visual or both, about the features and functions of the site for Fans/Listeners and how they can interact with artists if the artists allow contact. (an idea of how i would like to get interaction from my fans. From the fans i get ratings and comments on other music and social sites, has me wondering... I have gotten feedback from friends who couldn't get my songs or any songs to play, and that it wouldn't let them like/fan my song on Jango. It does concern me, as I have even had issues logging onto Jango myself and manuevering throughout the artist/band side. I don't trip off on myself (ego) 'bout my music. I do it for the artist fan connection -- off fans an likes of my music. I know that as long as I am paying to Play I am investing in being heard. THEY ARE HEARING ME ...the Bait-- Then THEY WILL BE PAYING $$$ 2 SEE ME --The Hook. Xr being frank the fans and their communication in any form is the driving force and motivation to do what it is we do (We Don't want anything to deprive them of any opportunity to singled out, related to and shown cause and attention. (an idea --why Jango isn't syncable with any other socialmusicmedia sites is worth the question-- when ever a song is fanned or liked it should be broadcast to get attention. Also when awards are given out or anything worth pushing to gain the attention they need throught the artist/band and their fans who are more active on other sites.)~IJS

Anonymous said...

I've gotten much response on emails and have made more than fans here, very good friends that I care for. Some of these fans I have contact with till this day. Some of them on my personal email even, since they became very close to me. I thank God for them, they are very special to me. I am also in other sites but jango has given me more than listeners. True friendship above all. I don't have a problem with people not responding. Maybe not everyone will, people have busy lives but for sure there is response. I speak for myself at least.

Anonymous said...

I did have something positive to say, and I'll say it again - I find the feedback incredibly helpful in getting me out of my own head and breaking down my own perceptions about my songs. I don't think Jango ever needs to be a social media site, they need to stick to being a plaer.

Jango gives me the ability to add links to facebook, etc on my profile. If my stuff isn't motiviating enough for users to view my profile and click through to facebook then it's my bad, not Jangos.

Anonymous said...

True.

Anonymous said...

Jango has an opportunity to help artists and bands by encouraging LISTENERS. Since we are paying, Jango needs to kick on by encouraging listeners and making email obvious.

Anonymous said...

I just joined Jango and am currently raking in the fans and was feeling so excited until I read all this. Based on the lacklustre response experiences of long-term Jango users I will cancel after this month's credits are done. Like the one poster said its just ego inflating and pay for play unless you can get email addresses.

Anonymous said...

Please cancel my jango there is too much drama for me too handel please and thank yoy

Anonymous said...

And this is the same message I just sent my email address is native@yahoo.com plzz delete and thank u again!!

Andy said...

I've had two bands on Jango over the last few months and have about 80 "fans" in total, but these are phantom fans - nobody has ever responded to any mails/bulletins through the site, there's no evidence to show anyone even opened the mails, and of the three fans who had initially clicked the "share my email" when liking a song, two of those addresses bounced back as mailbox unavailable. I second what the majority of the posters are saying - this feels like purely pay to play radio, with no benefits except ego massage. Jango needs some better artist tools given we're actually paying money.

Anonymous said...

I agree...I have hundreds of fans, have sent out individual emails to each and every one, and have yet to get even 1 reply...I might have to stop using this service as well....