Tuesday, April 5

What Other Music Promotion Platforms Do You Use?

We know that the DIY artist community is always out there scouring the internet for the best ways to promote their music. Many of you use Tunecore or CD Baby for distribution, Sonicbids & Broadjam for gigs and licensing opportunities, Nimbit for direct to fan sales and ArtistData to update your many social networks.

But what we want to know today is this. What other online music promotion platforms do you put your music on, what ways do they help get your music out there and what type of success has followed?

Drop us a line in the comment section below...it's always good to hear from you.

The Jango Juggler

53 comments:

wavescaper said...

Soundcloud and the band website. With Soundcloud listeners can search music styles and leave comments at points within the song, which is great for detailed musical feedback. The groups are useful as well in assisting the writer in reaching the right audiences.

Next would be the domain-level website which is so critical - it gives the listener a place to go. But none of these provide the directed radio-style play features of Jango :)

AnastasiA said...

Well I use BandCamp of course, seeing as it has no fees and you can let fans set the price for everything...

However without Jango there wouldn't be any fans to listen to anything in the first place! Could have the best stuff ever, but who would know?

Especially when I recorded those weird songs off my radio after it went crazy or something.

Have a cheerful day everyone! :>

Spencer Thomas said...

Soundcloud
Facebook
Reverbnation
Grooveshark artist promotion
last.fm powerplay
Vampirefreaks
YouTube
muzu.tv
lp33.tv
Tumblr

Anonymous said...

Jango
Facebook
Topspin
Youtube
Twitter
www.earthatnightband.com

Jeff said...

Paying for airplay on Jango is about the worst choice a musician can make. Pay $35, waive royalties and then what? In the over-the-air broadcast industry, payola is illegal. Here, the payment is upfront, not sure how that works- does Jango disclose they are being paid? Do users of jango ignore that fact? Aren't they in search of the best music- not the best music being paid for? Jango needs to make money from selling ad time and NOT make the program the 'AD'.

Audiodroid said...

Soundcloud predominantly - but just starting to make inroads to Youtube too... Facebook for the few fans I have and bingo!!!

Spencer Thomas said...

"In the over-the-air broadcast industry, payola is illegal"

Traditionally, terrestrial radio were monopolies or near-monopolies. Online music streaming is a highly competitive market with amazingly low barriers to entry. It's arguable that the current music business is the /closest/ thing we have to a pure free market (without negative externalities) in this country.

It may not have been appropriate for terrestrial, but pay-to-play makes perfect sense online.

Nanci Hobson said...

I'm on....
Reverbnation
Jamwave
The Sixtyone
Clownbasket
Soundcloud
Myspace
StartMySong
OurStage

Dent said...

After trying just about every music site out there I am getting the best results, fans, sales and feedback from Vampire Freaks.

Anonymous said...

soundcloud to get ideas out there
Jango
bandcamp for obscure tidbits of my work

The Julian said...

We're on:
Facebook
Reverbnation
Soundcloud
Last.fm
Numberonemusic.com
Jango
IMRadio
Headliner.fm
Kickstarter.com
Muchnoise.com
Myspace (the wasteland)

Noisemaker said...

Soundclick
Mixposure
Songramp
Humblevoice
Vampirefreaks
CBCradio3

Just to be different. :) I agree with Dent on VampireFreaks, there's some cool people there.

Ron said...

Jango has been interesting so far but I can't tell yet if it's worth having to pay to use yet for me. As another poster already mentioned the whole payola thing makes me a bit uneasy. I'm getting new "fans" (if a person who clicks a button once is considered a fan) but does that translate into a noticeable increase in MP3 sales? That's what I'm waiting to see. So for now I would still consider my main focus in promotion to be Last.FM. It's free and it reaches more people and has more communities in the narrow niche markets that my music appeals to.

Gloria Miller said...

Reverbnation rocks! They offer lots of marketing tools. Check them out.

Anonymous said...

Smash Rabbit... It's the Groupon for music! They feature a band a day and do a big marketing and sales push for 24 hours. Music is streamed and sold at a significantly reduced price to encourage buyers to get the music before the deal is up. It's a great place to feature your album for a day before it comes out. Peep it out. It's pretty cool for bands and fans.

www.smashrabbit.com

Robert Watson said...

Myspace
Reverbnation
Jazz Matrix
Indielite Radio
Soundclick
Twitter
Facebook

Q.P.A. electronic music said...

My main publishing site is my own domain, www.qubenzis.com. Second is Google (for getting attention), and then comes all the other sites like:

Grooveshark (use their players on my site)
Reverbnation (charts, fans)
Facebook (fans, news)
Youtube (very effective for attention)
Jango (sorry, to expensive... sucks.. still no genre for my music style)
Bandcamp (Good besides that ppl rip the 128kb mp3 versions of the songs, then not buying)
Specific forums (perfect for Psytrance)

But remember. Qubenzis Psy Audio is fringe genre music and "regular" promotion wouldn't work.

Long live Psychedelic Trance

.:: QPA ::.

Anonymous said...

I've spent over fifteen thousand dollars promoting my daughter single. Her song reached #100 on commercial radio, and she's had tons of great exposure. Without me spending the money, Ashlee wouldnt have had the success on radio, or promotion. You must pay to play and the more you pay the better play you'll get. If this jango thing is true. Then a four hundred dollar investment will her song to be heard by over 15,000 people. Just more promotion. Its a numbers game. You want to win the numbers game.

Anonymous said...

I wish people would stop crying about spending money to promote their song. Major labels spend millions on their artist and your complaining about spending 100 dollars. You must pay to play. My daughter song has gotten so much great exposure, however, I spent 15 thousand (unemployed) on it and if it werent for that investment, then she wouldn't be as known in as many places or hit commercial radio. Shes been on the same page as Nikki Minaj, Lil Wayne, Kayne West. She's on a mixtape with Lil Wayne, Eminem,Wiz Khalifia, Nas, Snoop and a host of others famous major artist, her song has been flooded on google when you type her name Ashlee Littlejohn. She's on all types of site torrents, exposure is key. She was ranked #100 on commercial radio after just two weeks. She was the most added on internet radio last week. This week its Chris Brown. The cold part about is that this was her first original song she's ever recorded (18 years old). So if you want to play with the stars you got to act like one and spend a little like one. I understand money is an issue and it is for us too. So if we can build more, then this summer we're going to go after 25 commecial radio stations and its not going to be cheap either. I'm talking about a twenty thousand investment, just for radio promotion. You've got to put your money where your love/music is at.

We Patriots said...

We Patriots

We use Tunecore, where we put our stuff on Napster, iTunes, Last FM and Amazone.
Then we've joined Reverbnation a bit later, as well as soundcloud.
Our basic profile is on MySpace

Anonymous said...

newchristianartist.com
reverbnation.com
facebook

Anonymous said...

I use reverbnation and CD baby. I was on MySpace until they chaged it, ruined my profile, and so I delted my profile on there and have no plans to return. I love Reverb nation as far as getting fans and plays, but so far it hasn't led to any sales. The sales I get mostly come from iTunes, which I got on via CD Baby.

-Shannon Noel

Anonymous said...

I use Reverbnation, Facebook and Myspace. Reverbnation is great for getting gigs. You can mass email out your EPK and we get the most responses from that. Even more response than we get on Sonicbids which we also use.

All Those Ships said...

I'm not seeing too many success stories here... I'd be very interested to hear some.

Oddly enough, I've had the most luck promoting on Reddit, but the most useful site overall for me, by far, has been Bandcamp.

I also use Facebook, Twitter, Tumblr, Soundcloud, Myspace, and Google Ads, with varying results.

I've tried Reverb Nation too, but something about it just seems a bit too scuzzy for my taste.

Anonymous said...

Myspace
You tube
Facebook
website

Ciao! Tinamaria
http://www.tinamaria.it

Marco Chelo said...

Lot's of nice ideas in the forum.
So far to promote Makane Kouyate's Denbaya http://www.denbaya.com I have pubblished the album with tunecore, which distributes to Itunes, Amazon, Etc and with Ditto Music for Rhapsody, HMV, etc.
I also use facebook, reverbnation, twitter, google ads, facebook ads, considering album reviews in music emissions and Cuetracks.
I'm not live on Jango yet, but it seems very cool.

Our Future Leaders said...

ReverbNation is our primary promotional tool, we've attached almost every other site to it somehow with their widgets. They provide a lot of gigs locally and nationally, most of which are free. They're the best thing to happen to musicians on the internet to really allow exposure and networking.

I've also released my solo album on iTunes, Amazon, etc. through their pro distribution package.

Jango has been great getting international exposure, but especially in my home state.

Headliner.fm: 15$/mo for 300,000 credits has really helped stimulate hits and plays which we can track through their nice layout of statistics so we know whats working. Basically I put in the message and link I want sent out for the month and I leave it alone..they do the rest. Excellent inexpensive way to promote.

All our sites include:

ReverbNation
(who also hosts our official website)
ourfutureleaders.net
Facebook
Myspace
Twitter
Headliner.fm
Slicethepie
Ourstage
Last.fm
Jango(naturally)
YouTube
RuKus Radio
Indiecastle.net
ArtistData.com
MaximumThreshold.com

dialashop said...

I use Reverbnation, Soundcloud, Last.Fm, Twitter, Facebook and Myspace.
Myspace is useless. I don't get that many listeners on it. I like
Reverbnation because I can add my songs online and it has a blog. I don't
think I have received much traffic via Last.fm. I think its better to
concentrate on a few plaforms.

Anonymous said...

Myspace (useless), last.fm, Reverbnation, Youtube etc but our favourite at the moment is using Headliner.fm to promote our music online. If you're in a band check them out for free musicmarketing at http://headliner.fm/exchange/ref/37254

Michael Caroff said...

Several different websites:

http://www.savortheband.com
http://www.savorlabanda.com
http://www.ultimatesantana.com

Plus:

YouTube
Facebook
Pandora
Reverbnation

and, of course, Jango.

wrfservideo said...

reverbnation(support irks me,I've met wonderful fellow artists,technical issues are at times confounding to me,I also feel that they offer so many promo tools for the money that they can not correct technical issues with thiere resources in a timley fashion,Soundcloud is an international site and I love it.The ability to upload and share higher quality formats is a big plus.Cdbaby,they have over 400,000 artists and they still maintained a very close personal relationship with me and have a great support staff!Tunecore,Jango of course and I wish I could do paid plays again it was worth every penny.I recieved the most enthusiastic support from my fans.The streaming is high quality and the listeners create a really warm friendly community.Youtube,Vimeo(highest Quality Video streaming.Facebook(they get on my nerves,Myspace is wonderful for building a large fan base. plus a few others.

TheCrybKeeper said...

"Jeff said...
Paying for airplay on Jango is about the worst choice a musician can make. Pay $35, waive royalties and then what? In the over-the-air broadcast industry, payola is illegal. Here, the payment is upfront, not sure how that works- does Jango disclose they are being paid? Do users of jango ignore that fact? Aren't they in search of the best music- not the best music being paid for? Jango needs to make money from selling ad time and NOT make the program the 'AD'.

April 5, 2011 5:55 PM"

Incorrect Jeff - there is nothing illegal going on here. Broadcasting over FM or satillite is quite different, since program directors choose what content will be aired. Jango is listener driven, as the members of Jango are the program directors and frankly, Jango is offering the best purchased campaign on the web.

We use every venue possible, including LastFM Powerplay Campaign, which is not nearly as effective or affordable, as the Jango Airplay Campaign. However, LastFM is a better music experience for the fans and they have a forum. We can use BB code on member profiles and shout boxes, listeners data and stats are phenominal. LFMs open source API. Also, LastFM pay royalties to music artists on each track streamed by their listeners. Jango could learn a few things from LastFM.

We also use:
Jamendo
Reverb Nation
Band Camp
Soundcloud
Mog
You Tube
Vevo
We7
...Just about every outlet available actually.

Anonymous said...

"Jeff said...
Paying for airplay on Jango is about the worst choice a musician can make. Pay $35, waive royalties and then what? In the over-the-air broadcast industry, payola is illegal. Here, the payment is upfront, not sure how that works- does Jango disclose they are being paid? Do users of jango ignore that fact? Aren't they in search of the best music- not the best music being paid for? Jango needs to make money from selling ad time and NOT make the program the 'AD'.

April 5, 2011 5:55 PM"


You seem to be suggesting that the "best music" that which comes over the air waves, typically decided on by career radio jockeys who can't be bothered to keep current with NEW music outside of the standard, run-of-the-mill formula for radio success... especially in rock music. I mean really... Saliva, Saving Abel, Linkin Park, Seether, Five Finger Autotune? There is so much more and better out there than this trite crap that dominates radio. I know-- it's a lot of trouble to actually listen to new music.

Likewise, you're saying that an independent artist who pays less money per month than the cost of a good, hearty meal is the worst choice they can make. Perhaps... if the artist doesn't at least make their money back in sales. It cost me $15 for 20 hot wings and an order of fries today. For the same price, I can get 500 people to hear my band's song.

Is an artist who buys all their gear, spends their own money on gas, studio time and CD manufacturing NOT paying to play in essence? If a Jango listener finds one of the 'airplay' artists to be utter crap, they never have to hear that artist again. I think it's pretty simple... people can be their judge of what they subjectively find to be the BEST music... not what some suit tells them. But hey... some people find that searching for new, good music to be more of a chore. In that case, I hear a lot of people like The Black Keys these days...

Anonymous said...

sonicbids is a ripoff

D-Funk said...

Da Phatfunk Clique uses:
AirplayDirect.com
CDBaby.com
ReverbNation.com
Last.fm
Jango.com
SonicBids.com
MySpace.com
Facebook.com
Twitter.com
BandCamp.com
The JazzNetwork.com
Headliner.fm

AirplayDirect, ReverbNation and SonicBids allow you to email EPK's. Jango gives airplay (you pay for it) but the more people like your music the more you get played for free. They also allow you to aggregate fans and email them in bulk. Paid ads on Facebook get you targeted fans fairly quickly, although this can be pricey. Headliner let's you piggyback off of the recommendations of the tastes of other (hopefully) similar artists.

Joe Degimedia said...

Here is my spring campaign:
_______________________________________________
100's of free songs at www.degimedia.com
"Joe Degimedia" hit single "Polar Bear" started getting spins on http://www.jango.com/music/Joe+Degimedia

We had the track professionally mastered with Brenden at http://www.distrophonix.com/

We made a digital distribution deal with tunecore.com

On 3/17 the track went up on itunes: http://itunes.apple.com/us/album/polar-bear-asleep-on-my-roo f/id427615825

On 3/19 We had a successesful international Virtual Release party on uStream for OMD- TQNPDE

On 3/29 "Polar Bear" went live on Amazon:

We did it! Degimedia & Amazon.com present "Polar Bear Asleep on my Roof". Buy the hit single for 89 cents and recieve 5 gig "Cloud" storage and streaming "Cloud" player from Degimedia and Amazon.
http://www.amazon.com/Polar-Bear-Asleep-My-Roof/dp/B004SUVQQA/ref=sr_shvl_album_1?ie=UTF8&qid=1301478816&sr=301-1
After you purchase the Mp3, just click "Save to your amazon cloud drive" to get started. No more wires no more tapes...
Laura at www.StageIt.com help set us up for our summer t
Thanks to Tunecore out of BROOKLYN, NY
I hope everyone has a great week!
Take care,
Joe

selectstartrock said...

Jango
MySpace
YouTube
Facebook
Purevolume
Reverbnation
Ourstage
earnityourself
broadtexter
formspringme
eventful
pickrset

http://tinyurl.com/selectstartrock

Georgie Star said...

I would like to suggest a newer site that is quite promising. Madeloud.com

You can purchase a spot on song for the week and you will get lots of plays. I have 23 songs there, and I offer up 3 or 4 free downloads and change them out frequently. I am running a promotion right now.

Check it out!

Venom said...

Reverb
Facebook
Jango
My Space
Black Planet
Twitter
LastFM
Tune Core

To be real, the most exposure I have gained has come from Reverb,thus far. I just posted my music last week and I must say it's been interesting as hell. I am planning to post to more sites for more exposure, however I am not trying to cut cost at the same time. We'll see how that goes & take it from there.

Much Love,Peace and Blessings..
Venom

Jim Pipkin said...

I use Facebook to arrange local gigs, that has been very useful, since so much of landing shows is being in contact with folks looking for talent right when they need it.

I just started using Airplaydirect - jury is still out on that one, while it does provide a decent DPK, I'm not sure any of the radio stations out there are actually paying much attention. I did get feedback from about eight stations the first week I was on the service, but notices went out to 6000. So, we'll see what happens.

I really like the Jango analysis - I am finding out about popular bands that I've never heard of whose fans also like my music. That is pretty critical if you are trying to get added.

Reuben Brock said...

Of course there's Facebook, Twitter and MySpace, but I've also been using Reverb Nation. I really like Jango because there are actual results and new fans.

Mixed Emotions said...

We have been playing on Jango for over a year now and received broadcast royalties. We use jango, my space, our stage, facebook, reverbnation, unheard radio,musyck,muzlink, NBRM FM Rdio,showcase your music,tunecore, who tune.com, Blast my Music,

Neumie said...

I use a few including Jango, but the key to exposure and gaining fans is getting out the door and playing anywhere and everywhere all the time. The internet only goes so far, yet many thinking building up a their myspace fan count will bring them a full-time career in music. Might help slightly, but artists need to play.

James Collin said...

I sign up on every kind of music sharing or community site I can find - especially if they offer free downloads. The more places I can get my name and songs into, the more potential fans I can reach, and as a bonus the better my search engine results.

Jonathon said...

We use the following:
www.Jango.com
www.Reverbnation.com
www.hardcorejamz.com

All good sites

Toby Harris said...

Nobody mentioned OURSTAGE.COM they have a radio platform too but not nearly as effective as Jango. I use Myspace, Jango, TuneCore and Ourstage for the EPK.

But I do want to address the "Payola" comment. That may apply in terrestrial radio. But I think this is more like advertising promotion, with global reach. Think about the old record company format, they would advance the artist money to do studio time in "their" studios and drive him into debt then press the CD's and use their marketing team to push them out to radio stations and get them presence on shelfs in record stores. Guess what the artist had to pay that money back by selling the CD's and doing shows. That model is gone. Itunes now rules music sales. Terrestrial radio? who cares? Isn't it better to be on a station that has no wattage boundaries and has global reach? So what we pay pennies to do what the record companies would have driven us into debt to do. Musicians now can control everything if they are smart. Jango is brilliant. My music is being heard everywhere, And I didn't have to kiss anyones ass to do that, or have somebody take a cut or percentage. We have to market our own music, big deal. I have had friends get destroyed by recording contracts. Viva, the new way of music distribution, power to the DIY artists! Remember when punk basically revolted against "corporate rock" and formed their own labels? Welcome back.

online music promotions said...

Online music promotions are the internet strategies for the music promotion.I think social net working sites like face book,you tube,My space are helpful to increase young crowd.With musiciansatlas you can promote your music successfully.

Sandrabee said...

an uneasy feeling does come over all when a music site needs your credit card number. of course it cost for someone to promote music.and when you think about it, a ton of really not so good bands.with time and some research you can find what sites are helping and ones who don't.
lets be honest with out some of these music sites our cd's would be still sitting on our desk. it seems with millions of people on line with these music sites we are reaching new fans one at a time.and thats one more than yesterday.lets face it, we all here are in the biggest battle of the bands on this planet and you can't win if no one hears you. would like to see Jango improve it's tv and song placement.
Sandrabee

Lina G Music said...

This has been a very helpful and informative forum. Currently, I use Facebook, Twitter, ReverbNation, Myspace, Jango (which I'm just starting on).

I plan to look into just about all of the sites listed and see what kind of results I'm able to get.

Sandy said...

In case you want to copy and paste most all the links listed, and some that weren't. Sorry they arent' in ABC order. (I typed a list so I could check some of them out) Hope this helps someone! Best of luck to you all. (and WOW, this would take some time to do them ALL):

Jango
Twitter
BandCamp
Soundcloud
Clownbasket
MySpace
Facebook
Reverbnation
Grooveshark artist promotion
last.fm powerplay
Vampirefreaks
YouTube
muzu.tv
lp33.tv
Tumblr
OurStage
Startmysong
Thesixtyone
Jamwave
Topspin
Numberonemusic
IMradio
Headliner.fm
Muchnoise.com
SoundClick
Mixposure
Songramp
Humblevoice
CBCradio3
SmashRabbit
Indielite Radio
Newchristianartist
Reddit
Google Ads
Slicethepie
rukusRadio
Indiecastle.net
ArtistData.com
Maximumthreshold.com
Last.fm
Vimeo
Godtube
Jamenda
Mog
Vevo We7
Airplaydirect.com
Madeloud.com
Tunecore
Black Planet
Unheardradio
Musyck,
muzlink,
NBRMFMRadio
Whotune.com
Blastmymusic
Musiciansatlas
Bandzoogle (for website)
IndieHeaven (Christian Music)
Shoutlife
Bandfind
christian.com
HisHolySpace
mp3.com
Showcaseyourmusic
Purevolume
VIRB
CCMNI (Christian)
ChonicallyChristian
iSound.com
bandFind

Anonymous said...

check out Radio1617.com, it's a new music community

varun said...

Hi,
Thanks a lot for sharing a nice article...

By the way i found a new site Songdew(Promote Music) which is a unique platform for artists to collaborate with other artists, create, share, promote, distribute and monetize their music.
Listen Your Uploaded, Promoted Songs from here Online Songs

Anonymous said...

The Best 3

cdbaby.com (US)
aurovine.com (UK)
bandcamp.com (US)