Tuesday, April 26
Is Your Targeting On Target?
One of the most common questions we get here at Airplay HQ is...'How do I get more fans?' The answer to that question, more often than not, can be found in the 'Targeting' tab in your Jango Airplay artist dashboard but it's not always staring you in the face.
It's obvious to most that if you're a heavy metal act then targeting fans of ABBA isn't going to do you any favors. But did you ever think that if you're a metal act that targeting Metallica might not do you any favors either? Probably not, that just doesn't make sense...or does it?
Think about it this way; Metallica has tons of fans, many of which aren't even heavy metal fans. Maybe for these fans Metallica is the ONLY metal act that they like at all. Then you look at the 'Realtime Listener Feed' in your dashboard and see that 75% of your Airplays are going to Metallica fans because they are that HUGE...Ooops...time to re-target.
Another perfect example could be targeting The Beach Boys. Of course you want to target The Beach Boys, they are your biggest influence and summertime is just a round the corner, your bound to load in the new fans that way...or maybe not. Did you ever think that most of the people who listen to the Beach Boys on Jango are baby boomers and not twenty somethings looking for that next great band? Here's an idea...what other new bands are also influenced by The Beach Boys? Fleet Foxes? The Drums? Both young bands with young followings. Or maybe continue to target The Beach Boys, but add in demographic targeting so you only hit their fans that fit the age group you're looking for.
And here's my last example...The Beatles; But I'll just let you think about that one for a while and decide for yourself...there's times it makes tons of sense, other times not, so take a moment and think deeply about your targeting, check your 'Realtime Listener Feed', your stats, and do some planned out re-targeting and watch those fans double up.
Just a little insight from the Jango Juggler