Tuesday, April 19

Are you thinking outside the box?

I recently came across an article about a South African artist, DJ Mujava, who, frustrated with the fact that South African radio was only playing international artists decided to take things into his own hands. He burned CDs and distributed them to as many taxi and mini van drivers as he could so they would play his music which would then be heard by the passengers. After a couple weeks the drivers we're asking him for copies of the CDs so they could sell them to their passengers. DJ Mujava generated enough buzz for himself and was signed to UK label Warp Records , home to Grizzly Bear, Aphex Twin, Brian Eno, Flying Lotus & More.

The story made me think how Jango Airplay is similar to this in that we break the mainstream radio lockdown and give artists a chance to break through the noise. But it also made me wonder how many other ways there are to reach listeners where they listen to music the most.

So, Airplayers, what's the best 'outside the box' promotion scheme you have come up with? And how did it work, what were the results? I'm sure you all have a lot to teach and a lot to learn from one another so here's your chance again to tell your stories in the comments section right here and on our Facebook Page.

11 comments:

Anonymous said...

check out the new sound, new single nothing's gonna stop me by da organizashen from the upkumn album HD (hi-definition):soundcloud.com/da-organizashen

Anonymous said...

Close to the seed story above. One of our band members drives a limo predominately for record execs and BIG stars and has been handing out CD's to his "customers"

TWO said...

I'm just glad that Jango exist,with an outlet for unsigned artist,look for more from the runkride project in the very near future.

TWO said...

Get ready to Ride this Wave. The RunkRide is on Swell. Thank you ,Jango...

anewsound said...

With all of the world negative news, especially last week new. This world could use some "CHANGES!

Check out our Video at youtube.com/kninimusiclabel

"4REAL" You will see the changes!

Taylor said...

thanks jango!

checkout the single at www.youtube.com/taylorbrightofficial

Toby Harris said...

Hey I just joined Jango. This is awesome, people are hearing my music in places I never even knew existed! I don't even see the point of a terrestrial radio campaign, that seems limited. They give us everything, stats, real time plays. The cool thing is our marketing money goes directly into air play. And people can react to our music, which they can't do driving in a car, well they can we just don't know about it.

Byrdman said...

Yeh,
Jango seems cool man!

robleamusic said...

Roblea Music/robert Leach on Jango.com, and more: http://www.jango.com/music/Roblea+Music+robert+Leach http://www.robleamusic.com http://robleamusic.blogspot.com http://www.tunecore.com/music/robleamusic http://astore.amazon.com/robmusroblea00-20 http://www.soundcloud.com/robleamusic http://robleamusic.wordpress.com http://www.myspace.com/robleamusic

Shadow Woods said...

ALSOME

Battle Maiden said...

Having a hard time getting things to work inside the jango box...I'm sure its a matter of the right programming...take a listen and let me know you think we should be programming....
The band...Battle Maiden..

thanks joe