I recently came across an article about a South African artist, DJ Mujava, who, frustrated with the fact that South African radio was only playing international artists decided to take things into his own hands. He burned CDs and distributed them to as many taxi and mini van drivers as he could so they would play his music which would then be heard by the passengers. After a couple weeks the drivers we're asking him for copies of the CDs so they could sell them to their passengers. DJ Mujava generated enough buzz for himself and was signed to UK label Warp Records , home to Grizzly Bear, Aphex Twin, Brian Eno, Flying Lotus & More.
The story made me think how Jango Airplay is similar to this in that we break the mainstream radio lockdown and give artists a chance to break through the noise. But it also made me wonder how many other ways there are to reach listeners where they listen to music the most.
So, Airplayers, what's the best 'outside the box' promotion scheme you have come up with? And how did it work, what were the results? I'm sure you all have a lot to teach and a lot to learn from one another so here's your chance again to tell your stories in the comments section right here and on our Facebook Page.