Monday, January 24

Airplay PRO - The Platinum Package








We've been receiving a lot of requests lately from Airplay Artists looking for bigger promotional packages to get their music and brand out to Jango's listener base. The answer to this request is the Jango Airplay 'Platinum Package'. Up until this point it's only been on offer to artists looking for packages that are bigger than what we have posted in the dashboard, but because of it's growing popularity we thought it would be time to make an announcement about it in the artist newsletter and on the blog.


Here's the details.

The Jango Airplay 'Platinum Package' comes with the following

- 100,000 Airplay Credits
- 100,000 Banner Ad Impressions (You design the banners, we show them to our listeners)
- Banner inclusion in the Jango 'Listener Newsletter' which goes out to over 3 million registered users

The cost - $2500 (a $4000 Value)

If you are interested or need any more info send an email to airplay-premium@jango.com and get yourself set up.

36 comments:

Anonymous said...

I would be interested in taking that risk as it always is but would want to know if it sold a lot of cds for other artists. Could we get references? Just asking. It cant say nothing but good things about jango, you guys have helped me so much.
Thanks
chris williams

Anonymous said...

Jango that is good but in the survey we took you had a promotion package called concert mode were we can have our song played to many jango listners at one time insted of one by one i think and i think other jango artist would like to see this feature rolled out next because it will benifit more and $2500 is a lot of cash to roll out but concert mode sounds like a good ideal were more jango artist will buy that more then the 'Platinum Package i think i speak for a lot of artist when i say roll out the conceret mode next jango

Anonymous said...

$2500 FOR 100,000spins is the same price per spin as all the following packages:

$100 4,000 Play Credits/month
$200 8,000 Play Credits/month
$500 20,000 Play Credits/month
$1,000 40,000 Play Credits/month

WOW Thanx for the major label discount!!!

Anonymous said...

Interesting point. I would be interested in knowing what the "open rate" is in the newsletter. For instance, if it holds with industry standard of about 10%, that means that 300,000 people would open it.

So, it the "industry standard" of 2% click-through on the banner held (actually, pretty optimistic), then that would mean about 6,000 click-throughs. Assuming that 2% of people bought the CD, that would result in 120 CD sales. At $12/CD, that would mean $1440 in sales, which would cover more than half of the cost.

Thanks!

Anonymous said...

I think we've got to take into consideration whether anyone likes our music before trying to work out how much turnover we may get from the airplay package. If you are currently buying a 1200 a month airplay package and getting zero sales from it then chances are this package will generate the same (and perhaps you are in the wrong business lol)... obviously if you are getting 100 sales from 1200 then this package could be amazing :)

Anonymous said...

You realize you are dealing with musicians right? Musicians have been in a recession since the day they picked up their instruments, so $2500 is a lot, in fact it's more than I paid for a sizable radio promotion from Planetary Group that got us a much farther reach. Maybe if the price was lower or you had case studies with reporting that indicates translation of plays to sales then perhaps you could hook some people.

Anonymous said...

This is geared towards artists who are serious about marketing. Not for the casual musician. Sounds awesome to those willing to take the step, but I'd like to see more plays at that price.

Anonymous said...

And what guarantee do we have that it will be played, most of us cant even afford a music video and this is where the industry is, come on $2,500.00, and the $30.00 pays for 1000 is so hard to come by.

Anonymous said...

Good point about the $30.00 for 1000 plays.

Anonymous said...

This would be a GREAT thing if we were getting bds, mediabase, etc credit but WE'RE NOT! I can take that $2500 and get some publishing $$$ from charted spins! Good idea tho!!!

Jay said...

I send out mass emails to all the fans i collect and I ask them to respond with just a simple YES if there are receiving my mass emails and I get nothing back in return, not even one and then the other day I saw where someone became my fan and went to their page and they hadn't even listened to one song in the last few weeks so how can they just become my fan? Now this?? You all are starting to sound fishy to me, tell me it ain't so jango!!!?? And I was really starting to like you guys, you're starting to sound like game to me!

Anonymous said...

lol jay come on i send out mass emails all the time and i get responds back you got to send out emails that people like not just a simple did u get this email try sigining up for a listner account and become your own friend send out a email and you will see that the emails go out and try the live listner feeds when you get a new fan go to there page and you will see your song on there you are tripping jay these are real fans my sales did go up jango is a good thing but 2500 is a lot to dish out but like i said before jango i think we dont need that larger package for more money what will catch on and benifit us is that concert mode were are songs get played to many listners at once that would catch on like bees and honey songs being played to 1,000 listners simultaneously are more have a package were 1,000 listners here our song at the same time or 2,000 listners here your song at the same time come up with some kind of package like that and it will catch on bring out your concert mode we are ready

Damien Paul Jeffery Cripps said...

Jay has a good point. Jango is by far my most used promo tool along with last fm. However it has been a concern of mine the amount of responces we get from the emails. But we will continue with it all coz if its all real its a great concept. The $2500 for 100000 spins is great what would be fantastic is if it was billed monthly over a six month period or something.

Regards DCB

Anonymous said...

$100 4,000 Play Credits/month
..
$1,000 40,000 Play Credits/month
and now.. $2500 -> 100,000

Thank you, I can do simple math too.

What about this super promotion:
Pay twice, receive twice!
pay 30 times more, receive 30 times more, plus some minor bonus.

Taylor Sappe (KelC's Manager) said...

I believe a lot of people are missing the point. Although my concern is that there is no real savings after the $100 package, which comes to 2.5 cents per play credit, you really do get a lot more with the $2500 package because in addition to the 2.5 cent play credit you get 100,000 banner impressions and 3 million banner posts in the newsletter. Check the rates of any other advertising media and you will see that these additions far outweigh the cost.

The only problem is that many artists are self-produced and are not part of a real band that is playing professionally. If they were, then this cost would be easy for them to come up with because the band would already be making a large amount of money per week and the cost split 5 or more ways between band members would be negligable. This package is obviously for this type of situation.

Now back to my concern: If you do the math on the cost per play credit, you will discover that there is no reduction in cost after the $100 package, so I see no reason to purchase a larger package. Up to the $100 package there is .5 cent per credit reduction with each package. If Jango could continue a "per credit" cost reduction with each package upgrade I think they would sell more upgrades. For now, even if we could afford a larger package than the $100 package, there is no incentive to purchase it.

Anonymous said...

youtube has been the number one source for newly discovered talent. Not any other website. Its free. We've spent our share on pay sites that have done nothing but throw our money away.
If Jango is bringing you a return, then thats good. I find it hard to believe that people are requesting larger play packages. For what and why??

Anonymous said...

I agree, for an internet campaign with no real tangible way to measure, follow up on, or realize, this is way over priced. Even if every single person listened and liked it, they can probably add it to their play list for free, or go get it on a digital site for pennies. Internet saavy listeners will not go and buy hard copy CD's nor download from iTunes when they can find it for $3 somewhere else.
I think $1,000 is overpriced...

Anonymous said...

To jay,
I would send a simple email thanking your new fans and asking them if they wouldn't mind adding you to one of their stations or all of them. it works for me and I send them to my homepage where I give them a free download and all they need to do is get me their email address to get it on my email list. I've gotten good response. now, you can build a relationship with them and eventually they start buying.
I changed up my targeting a little, the free targeting not the premium and ended up with 200 fans today. crazy lol That's a lot for one day.

Hope that helps forya
Chris Williams

www.cwiz.info

Anonymous said...

I have read the comments here,.....and I agree with one main point,....I find myself unable to tagibly MEASURE Jango's effect upon my listenership. As there is no way to do so this,....one wonders of there is any effect AT ALL. Also, the concert promo idea sounds like a great idea,....I would buy that if it were available. With everything else on Jango,...... I have a trial period in my mind running,...... and a wait and see perspective that will end with the end of my mental trial period.

Joe said...

You need to listen to your bands Jango. Thanks but no thanx. Same ol democratic hype!

Anonymous said...

BOTTOM LINE MY FRIENDS IS THIS.
THE SO-CALLED RECORD INDUSTRY NOW IS "DIY" DO IT YOURSELF. YOU COME OUT BETTER. WE ARE FINALLY WINNING AS INDEPENDENT ARTISTS BIT IT TAKES A LOT OF WORK. MASN, DOES IT!
CHRIS WILLIAMS
WWW.CWIZ.INFO

Greg Charles / A Nice Vibe said...

Related to the 'measurement aspect' of Jango ... the recent LISTENERS detail is a huge improvement, thank you. I now have a sense of real people who listened, and of those, which became a Fan. And it's easy to do the visual math when I look at 20 per page ... if I see 2 Green Fans, that's a 10% thumbs up, which is a great objective.

HOWEVER, PLEASE PLEASE PLEASE ... I really would like to know the 'No Response' and the 'Thumbs Down' #'s for this to really be useful. If you want to protect the privacy of fans who 'Thumbs Down', just give me a total #. My biggest concern with Jango is that many paid plays go with 'No Response', especially during the work day.

Anonymous said...

that will be a great ideal a seperate detail report for no response a detail for thumbs down and if you want to protect the listners then thumbs down and the no response in a list not the person that did it and thank you Anonymous for seeing my point the concert promotion is a good ideal think about it jango artist to jango artist why do you think main stream artist get big jumps on sales because there music is played to many fans at one time on a radio station so say 106.1 is playing snoop dog and his song is being played to 1 million listners at the same time now what do you think willl happen if that was your song jango has over 7 million listners so concert promotion allows your song to be playe dto millions of people at the same time like a radio station so now you can do the regular jango promotion and also do concert promotion were your top song is being played to 1 million listners at the same time now tell me that would not make things a little bit more even with these main stream radio stations jango concert promotion is a great concept and this will benifit a lot to us artist if you would bring this and help us artist to compete with the main stream artist

Ricky James Underwood - Songwriter said...

I realize I am posting very, very late in this blog/conversation, but I’m going to toss in my thoughts anyway.

Jango and other services like Jango are just that, services. If your/my songs were not getting exposure on Jango then where would they be getting exposure? Are your songs in the hands of a major label getting shoved up the "commercial" pipeline? I know mine are not, but I wish they were. At least at Jango I get some satisfaction in knowing that I am able to at least get some opinions from "Normal" casual music listeners.

Jango is not here to sell your CD/MP3's - they are here to take your money and in return place your music in front of a listener who "might" like it. That is all Jango does. They don’t represent themselves as a company who will make you famous, sell your products or even make you feel better about yourself. They represent themselves as a way to get your music to the ears of a listener who "might" like it – in trade for MONEY.

Furthermore, just because someone clicks on your song and says that they like your song and becomes your fan does not mean that the person wants to interact with you via email, bulletin or join your fan club. It certainly does not mean that the person wants to dig in their pocket and spend money on your CD or MP3 download. Keep in mind that all the listener did was click his or her mouse to say "that song is ok by me - it will be ok if you play it for me a time or two more". That is All the listen told Jango. The listen did not commit to send you emails, buy your stuff or every care if you live or die.

Keep in mind that the normal music listener is not out to spend a penny - especially folks who listen to music on Jango. Jango is a service were people get to listen to their favorite music FREE-get it now FREE the key word here is FREE.

Do you think Jango makes money off of supplying FREE music to a Listener? Jango makes money off of selling advertisements to place in front of listeners and selling song slots to "aspiring musicians" like you and me.

Keep your expectations real and deal straight up with reality. It is real simple and straight forward. You are PAYING Jango to slip your music in front of a listener who MIGHT like it. The listener probably sees your music as a necessary interruption so that they can continue to get music they like for FREE – there is that pesky word again - FREE.

I would imagine most Jango listeners have Jango running in the background while they surf the net or do some work on their computers. Then BAM; every now and then they need to give an opinion on a NEW SONG they have never heard before, so that the pop up will go away and they can move on with their day. I doubt they will ever give your/my song a second thought past just saying “yes its ok” or “no it sucks.”

It’s a service folks - YOU PAY THEM and they play your music for people that might like it. If YOU DONT PAY THEM they will stop playing your music. That is quite to opposite of what you were hoping would happen with your music – right.

The average Jango listener cares more about the dirt under their fingernails than they do about your/my music; at least they will do something about the dirt.

I am not trying to be rude at all. I am just trying to bring forth a simple reality check. If I offended you I am sorry. I did not set out to do that. Remember, I am talking about my music as well. We are all crowded on the same path jumping up and down and yelling "pick me", "pick me" - please no hate mail. Thank you.

Greg Charles / A Nice Vibe said...

Ricky, I agree. To put it succinctly:

1) Jango is a advertising/promotion service, just like buying ads or submitting a press release. It is intended to raise the level of your band's awareness and expand the breadth of your audience. You control how much awareness you gain by buying song plays. That's it.

2) Jango is not a sales generation service. Think about it, why do iTunes/Amazon only offer 30-90 sec previews and not full song previews? Those sites are optimized for sales. Why would Jango listeners buy your songs when they can hear them as much as they want online, anytime they want.

Don't confuse those two services, both are very different. Yes, there is some overlap, but if you are a smart business person as well as musician, you should use each for the purpose it is intended.

Don't look for an 'ROI' on Jango airplay through CD sales - you will be very disappointed. Don't expect greater awareness for your band because you are on iTunes, you will be very disappointed.

Great discussion ... I wish Jango would host more indie artist discussion topics like this instead of a 'blog', it would be far more useful to a broader audience IMO.

Brian said...

Jango Really Works!
Checkout Hot new artist C.Cren at
http://www.crensworld.com

Thanks!

Listen to C.Cren's Hot New Single
"Dance For Me" on iHeart radio

Follow link
http://archive.iheartradio.com/new2/artists/i/308862?psid=437812

Tom said...

Greg and Ricky,
I agree with most of what you've said.

Regarding Greg's comment "Don't look for an 'ROI' on Jango airplay through CD sales" I absolutely don't agree.

Jango is an advertising company for new music, just as Google Adwords, traditional radio, and other media are in the business of advertising. I absolutely do expect to know what my Return On Investment (ROI) is based on paid downloads and CD sales.

It's easy to measure the conversion rate of a listener to "Jango Fan" since Jango provides you with both of these numbers. Although a little more complex and not in real time, you can also measure the conversion rate of people who have heard your music on Jango and then have paid to download a song or purchase a CD.

That's the real conversion rate I'm interested in from any advertising campaign and the definition of Return On Investment. Without a good ROI, there's no reason to advertise.

Tom

Greg Charles / A Nice Vibe said...

Thanks for a great discussion here, although it just may be amongst a few of us. Our topic is misplaced under the 'Jango Promo Package', but it is a relevant discussion to every artist that spends his/her cash on Jango advertising/promo. I would love to have a forum to explore these discussions further and learn more from each other, it would be very worthwhile.

Responding to Tom …

I agree, no one would rationally spend money for an advertising/promo 'expense' without expecting to generate revenues in some form and at some point. Yes, there is a return on that 'expense', however it is not necessarily immediate and it is not directly measurable. And it will likely not cover your initial cost - thereby becoming an expense, a cost of doing business. My point was that you will get some return from Jango, but you will be disappointed if you use Jango solely for the purpose of immediate CD sales.

You wrote that 'you can also measure the conversion rate of people who have heard your music on Jango and then have paid to download a song or purchase a CD'. I wish that was true Tom, but unless you interview all of your fans over a 30-90 day period after a Jango promo concludes, this cannot be done accurately. I do see bumps in my iTunes/Amazon sales reports which I attribute partially to Jango (perhaps what you're implying), but a lot of that also comes from other promotional venues and viral word-of-mouth.

A perfect example of what I call an 'investment' rather than an advertising/promo 'expense' is a live performance with CD sales at the event. You get paid for the gig which should cover your time and all direct costs associated with your travel, setup and performing. And when you sell your CDs at the show, you have a direct link for revenues which you can clearly measure a 'return on investment'.

Performance pay plus CD sales nets you a profit all-the-time with all revenues directly tied to costs. You reap more that your original expense. Advertising/promo may or may not net you a profit, and it is always very difficult to associate new revenues to your original expenses. But you know you need to generate awareness and acquire new fans with the 'hope' that they will buy your music and tell their friends, it's just hard to measure that directly.

Regardless, I am a happy Jango customer and allocate a portion of my quarterly advertising/promo budget to Jango for increased awareness. While I can't measure the associated revenues directly, I can measure my expanding fanbase from Jango (as you mentioned), collect emails and market to them going forward. It's all good.

I believe the primary point Ricky and I were making was to reset the newbies' expectations of what Jango is and how to use it effectively. If you spend $100 for 4000 plays, please do not expect to sell 12+ CDs to cover all that $100 expense every time. Assume you are paying for awareness (intangible), acquiring new fans (tangible, collecting new emails to promote to) and perhaps, at some point down-the-road, a few song/CD sales. But don't expect these sales to come quickly because Jango fans have free access to your complete songs to play anytime they want (unlike the 30-90 sec sample iTunes/Amazon sales venue which I referred to).

Great discussion Tom/Ricky, thanks for taking the time to comment. Keep sharing, Greg

Tom said...

Greg,

Many excellent points and I appreciate your perspective of a longer view toward advertising. But...

Regarding: "...unless you interview all of your fans over a 30-90 day period after a Jango promo concludes, this cannot be done accurately. "

As a means of making an accurate measurement and learning who really is a fan vs. the hilarious but accurate "fingernail" analogy that Ricky used, I'm advocating:
1) Running one promotion at a time during a 90 day period.
2) Doing exactly what you suggested: Contacting all of your fans or, if you have a very large fan base, a statistically sample.
3) Leading to an accurate ROI calculation.

We're doing exactly this with Jango and have done it with other bands and other advertising channels. It's a great learning experience to gain feedback from fans, although it can be brutal, and helps to determine which advertising channels work and which don't work.

Greg Charles / A Nice Vibe said...

I agree Tom, if you're including a 'buying habits survey' with your email marketing campaigns and are getting a large enough response sample to make it statistically accurate, then that's good feedback.

But I contend you would need at least 1000 responses per 100K fans, or 10% of your fanbase, to make it worthwhile. And that may be tough to get on an ongoing basis. Regardless, some intelligence is better than none at all.

You also brought up another point which is worth expanding upon. In my brief 6-month tenure on Jango, I've learned these best practices on how to use it most effectively:

1) Promote one song at a time. Until Jango gives us the flexibility to target each song to different 'fan overlaps', this is by far the best way to understand who listens to and likes your music. And Jango gives us great data to track our success at targeting over time. And some artists like to spend the extra money on premium targeting which would be useful once you understand your optimal 'overlaps'.

2) Run your airplay campaigns in 'waves'. Someone on Jango once said 'a play is a play' and I say it is not -- not all plays are created equal. Plays on weekends and weekday evenings are more likely to get a thumbs-up or -down, rather than a 'no response'. Jango is a huge 'music at work' site where music plays in the background. Don't spend money on a play that no one is listening to. I have stressed to Jango to provide us aggregate 'thumbs-down' and 'no response' data, along with 'thumbs-up'.

3) Tom and I may not agree on the direct ROI value of Jango-to-sales, but one thing I know we agree on: Jango generates awareness and, most importantly, it generates new fans with real emails. Add them to your overall fanbase and communicate to them weekly. Share the stories behind your songs, upcoming shows, giveaways ... all that communication over time creates a connection to you which, ultimately, should lead to increased CD sales.

Thanks Tom and Ricky for sharing your comments and experiences. We learn a lot from each other and that is one of the benefits of nurturing an indie artist community on sites like Jango. Greg

Phil said...

As a "newbie" to Jango (just under a month), I appreciate all of your insightful comments. As for me, I find it cool to just get feedback on my songs from people around the world. However, it does seem a little hazy to really quantify what Jango really does for us indie songwriter/musicians. Another question I have is - does anyone know if the email function to our fan base actually goes out to all our fans, or just to those that decided to share their emails with us.

Anonymous said...

save your money...

Anonymous said...

I am very skeptical about Jango so far.

I have paid around $500 and received a lot of fans, but the fans seem to be fake.

How can you ensure that these so called fans are real?

Anonymous said...

I have to be honest and say:

- I have paid for quite a lot of spins and got over 250 "fans".

- the music has got a constant 90+ rating.

When I sent out a mail to these fans with a special offer of a CD for just USD 5, including postage (which equals giving it away at cost price) I got NOT ONE SINGLE RESPONSE.

As the return is therefore zero from a good sample (250+), i must assume it would be the same even if I gained 1,000 fans.

Anonymous said...

It is fake. Wake up and smell your money go away. Go check the stat servers for this site....

Think about this. You spend your money on music gear, recording, and now you're going to pay some web site to play your song????
ARE YOU STUPID OR JUST IGNORANT?

Anonymous said...

Just think of Jango as a Vegas slot machine - you will usually get a minimal return on your investment (lots of "fans") but in the end you will only end up losing the rent money.

I've been using Jango off and on for more than a year and because my music is special and totally fabulous I get lots of responses. BUT, unless you turn that awareness into email addresses (my return has been about 30-1 people who say they're a "fan" and those who actually take action and give me their email address), you most likely are just wasting your money.

Jango is EXPENSIVE -- for $2,500 I am getting a full Internet marketing/p.r. campaign with a major New York publicist. They will be exposing my music and my story to tastemaker bloggers, review sites and dozens of Internet radio stations where people go to find new music just like mine.

They will also provide me with very detailed reports, do followup, etc. And I am tailoring it to parallel where my upcoming tour will take place.

Jango has figured out amateur musicians (I'm 100% pro) respond to this little brand of ego stroke. I personally can't afford that because this is my business. My advice to serious musicians is to avoid, my advice to Jango is to both enable musicians to SELL merch/CDs, etc. and also dramatically lower your prices.