Tuesday, January 5

6 Best Kept Music Marketing Secrets

Hi Gang,

Here's a nice repost from our good friend Lior Shamir, Founder of We Are Listening, the international song contest platform for independent artists.
Thanks to him for including Jango in his 6 best kept secrets.

So here goes...

1. Email Is The Holy Grail
Whether you’re tricking out your MySpace page or performing at your local venue, always think about what you can do to collect more email addresses. Believe me, there is nothing of greater importance than your email list. If you’re not using a professional email marketing service (EMS), you should start now. Mad Mimi is my favorite but I have also tried iContact (which I hated), MailChimp (which I liked) and Emma (which I loved but it’s a bit pricey).

2. Passive Radio Is Passé
Massive online radio sites get your music in front of targeted music fans. They are not your average passive radio listeners, they are music fanatics feverishly searching for music just like yours. Yeah, you have to pay for the privilege, but the exposure you get in return is guaranteed and trackable. In the music biz, it’s hard to find that kind of bang-for-your-buck value. Jango Airplay is the largest online radio promotion service that I know of. As a Jango affiliate, I regularly send artists in their direction. The feedback from these artists has been phenomenal.

3. Get Professional Help
Whether it’s your songwriting or your marketing (or anything else), never underestimate the value of expert advice. We Are Listening provides professional assessments for songs and lyrics. It’s what we know and what we’re good at. But you can find a service, coach or consultant for any project you wish to fast track to success. The humility required to ask for help and receive critical feedback is the mark of an independent artist and entrepreneur that people want to listen to and associate with. Personally, I can use all the help I can get!

4. Stand Out
You don’t have to be loud to stand out. The smallest touches can make a huge impact… and I don’t mean limited edition vinyls or glow-in-the-dark t-shirts. For example, I recently discovered that you can create your own custom M&Ms. It’s awesome. Imagine every M&M with your message and image on it, any colour scheme you like, and branded packaging. Great munchies at a gig. Lovely gift for any holiday.

5. Follow The Leaders
I can’t think of a better way to learn about the music industry and make great connections than by following individuals who have been there, done it, succeeded, and willing to share their experiences with you. For free. I recently published a post on the subject that should get you started:
14 Music Industry Leaders (You Should Follow)

6. Be An Outstanding Communicator
Most people are not. But it’s something that can be learned. Remember Secret #1 (Email Is The Holy Grail)? Well, that email list you’ve been growing is not worth a dime if you can’t put a compelling message together. Outstanding communicators stand out, lead and succeed. Are you an outstanding communicator?


Jackson Tyler Eddy said...

Good Stuff! I manage Nicholas Mrozinski (www.thefeelin.com) and can attest to the value of this info.

I'd also offer this advice: Be positive, believe, take action, surround yourself with other positive folks, work hard, be patient, be diligent and know good things will come. If you do this with your heart of hearts you are bound to be successful!

Hey Jango, any way you guys can make it easier for our Fans on Jango to join our email lists? That would be awesome.

Good luck and best wishes to all!

T. J. Doyle said...

Thanks Jango, for sharing these. Lior has a great organization and he's given some great constructive points here.

fdfsales@aol.com said...

The "" JANGO TEAM"" keeps raising the bar. Thank you for the endless stream of imformation.
Anyone who is serious about advancing their music at a minimal cost is "truly" out of touch if they have not discovered this site.
Your Loyal Friend and artist,
Floyd Freeman

Jango Airplay said...

@ Jackson Tyler Eddy

hit us up at labels@jango.com and ask for the 'PRO' presentation that has great options for getting more fans on your e.mail lists, more exposure and more

- Jango

Pierre (The Final Year) said...

This is awesome advice... will definitely follow it! Thank you Jango!

aria pullman said...

Thank you Jango! I'm new to the world of online radio and am always seeking advice on advancing my fan base and getting my tunes heard.

Mr Grimez The Anti Hero said...

Thanks Jango for the advice.
Will you be introducing any new services soon.

Happy New Year and stay blessed.

Mr Grimez The Anti Hero!!

Justin James said...

Good words of advice -

Rita said...

Thank you Jango for all that you do! It can be frustrating out there for new artists and experienced alike! Ask for friends to your music, not fans and you will reap great dividends! R. Phillips

Swaglad said...

Giving this info lets me feel more confident in making it now cuz i already got the talent now the tools

Brandon Davey said...

Anything that can get my music heard im up for, Cheers Brandon (Mischievous Thom)

Anonymous said...

Great stuff.

I'm not sure about the M&M's but I agree that controlling your own email database is a must. Just make sure you use it for the right reasons.

Lovin' Jango.

CD Inserts said...

Great tips more bands need email lists. Mail chimp rocks I think its free until you get like 500 emails in your list which can save bands a lot of money when they first start up.