Wednesday, November 25
May you spend the holiday with family, friends, great food and even better wine! And if you're on the road touring, make sure the promoter gives you a little extra cash in your meal buyout!
The Jango Team
Friday, November 20
Wednesday, November 18
We know you love the messaging feature. What better way to spread the word about releases, shows, tour bus breakdowns, and so on? But we've recently added even more to love...
Messages to your fans are now forwarded via regular email. While previous communication was sent through the Jango mail feature, messaging listeners under the 'Fans' tab on your Airplay Home now sends copies to their personal email account as well.
The potential of something like this is limited only by your imagination: promote album and ticket sales, drive fans to your social networking destinations, or start a dialogue about anything at all. So click your way to airplay.jango.com , and reach out to your fanbase.
Glyn commented that...
"My experience has been that success with integrating media content in social networks for a commercial outcome occurs when we deliver ‘content into context’. It’s like trying to put a square peg in a square hole. We need to be focus our music (product) and brand towards a specific target audience.
Quality not Quantity.
Put your best work forward and not your doodles!
Make sure that all your sites are inter-connected!
Simple not Complex.
Principles such as AIDA (attention interest desire action) apply to marketing music. Audiences need a simple, relatable attention grabbing proposition that attracts them.
Devotion to Emotion.
Consumers buy on 80% emotion. Make the messages you’re putting out appeal to emotion.
Rush into Relationship.
The most valuable commodity we can have is an audience. Social network and online marketing sites are fabulous for finding, keeping and growing an audience.We can create an instant relationship with an audience by being relatable to current affairs and having a situational awareness. IE: a twitter about worldwide news will be relatable. Funny things also work like “OMG I’m at the music awards and Usher just farted!” You’d be surprised what works! Experiment!
Make it all about ‘now is the moment’ and ‘we’re in this together’. Take your audience on a journey with you. Give them a positive experience. Reward them for being on Twitter with fan only downloads and live event offers. Let them be part of your album focus group giving you feedback on new songs."
...stay tuned for Glyn's upcoming guest post...
Friday, November 13
Google music search has broad implications for the music space, and in this post we’ll explore three of the most significant implications around a music search service powered by Google, and dissect how some of the industry’s current heavy hitters could be in for a wake up call...Read More
Labels May Be Losing Money But Artists Are Making More Than Ever - Boing Boing
The Times Labs blog takes a hard look at the data on music sales and live performances and concludes that while the labels' profits might be falling, artists are taking in more money, thanks to the booming growth of live shows...Read More
Check it out.
Tuesday, November 10
FREE stuff! Have I got your attention? Great, because this week, we're offering you a chance to win 1000 free spins on Jango Airplay. Here's the skinny -
We want to hear how you engage social media to develop your career, and we want your Airplay contemporaries to benefit from that knowledge. So this week we're sponsoring a contest on the Airplay Blog. The user with the best answer to the following question wins 1000 free plays and the opportunity to expand their thoughts as a guest blogger...
What we want to know is...What's the best piece of advice you can give emerging bands such as yourself when it comes to using online services (Jango to Facebook, Tunecore to Twitter) in the digital age?
Responses should be 250 words or less, and shared in the comment section of this post. The winner will be announced in next week's newsletter and right here.
Friday, November 6
There seem to be many differing opinions about the new Google One Box music search powered by LaLa, iLike and MySpace. It's probably too early to tell what positive results come of it, at least until you get your next quarterly statement from your digital distributor, but we'd love to hear what the Jango Airplay massive is thinking about now.
So here's a couple articles to chew on as well for some points of view.
So What's The Deal With Google One Box? - Future of Music
If you’ve been paying any attention to music biz news this week, you’ve no doubt stumbled across an item (or ten) about Google OneBox — the web search company’s bold foray into the world of on-demand music. While many of the reports focus on what this new service means for fans hungry to hear tunes with one-click, they don’t often drill down into what this might mean for artists and songwriters...Read More
Google Music and the New Payola - Some Things Never Change - Music Power Network
I don't know, I could be wrong about this, but something is not right. Google has finally entered the music space with it's One Box music search feature in brilliant fashion, well position to become the new radio - complete with behind the scenes deals and major label cronyism...Read More
So to combat the haters, we've added a "delete comment" feature to your Airplay account.
Under the 'Fans' tab in the 'Comments' section of Airplay Home, each comment in the list now comes with an option to delete it if you so choose. We're not saying you should wipe every post without proper capitalization, but there is a time & place for certain language and it's called cable television.
So head on over to airplay.jango.com, and make sure the comments on your page are fit for audience consumption.