Thursday, December 31
A quick message to all Jango Airplayers wishing you the happiest of New Years and an incredibly prosperous 2010. To all of you playing gigs tonight...knock 'em dead. And most of all, have fun, be safe and remeber these wise words of T.S. Eliot...
'Last year's words belong to last year's language and next year's words await another voice.'
Wednesday, December 30
- How is the PopScore calculated?
- What’s a good PopScore?
- How can I improve my PopScore?
So here's the lowdown:
How is the PopScore calculated?
As some of you probably know, each time we play your song to one of Jango's 7 Million listeners we ask them to rate your song. We do this through the use of a pop up window (the Make’m or Break ‘em overlay).
When listening to your song the listener can give a thumbs up, thumbs down, become your fan, leave a comment and more. We enter all these listener reactions into a formula to determine which songs, and therefore which bands, are most popular with our listeners. In simple terms the PopScore is a ratio computed by total number of plays as well as ratings, both positive and negative.
To go into further detail:
You need at least 100 paid plays in the calender week (Mon – Sun) on at least one song to receive a PopScore. In other words, your band will get a PopScore if you have two songs with 100 paid plays each, or one song with 100 paid plays, or 5 songs with 500 paid plays each, but your band will not get a PopScore if you have three songs with only 99 paid plays each. So, if you want to make sure you get a PopScore each week make sure you allocate a minimum of 100 plays a week to at least one of your songs.
With that said, the more plays you have in a week, the more people will hear your music and the more new fans you will get. Also, the more paid plays you have in a week, the more accurate your PopScore becomes. However, because we look at both positive and negative ratings, you simply can not buy your your way to a higher PopScore.
What’s a good PopScore?
The best possible PopScore is 100 and the top 1000 bands receive some amount of bonus Play Credits. The higher the PopScore, the more bonus Play Credits.
How can I improve my PopScore?
Good question (and one that is difficult to answer). There are many things that affect your PopScore. This includes:
- Basic Targeting
At the most fundamental level it does not make sense for a country artist to target fans of Metallica. Similarly, a hip hop artist should not expect to fare well if targeting fans of Kenny Rogers. Your targeting is important so make sure to examine your Fan Overlap Report which is accessible from within your Reports Tab.
- Premium Targeting
Premium Targeting allows you to target specific groups of people. By targeting your plays to people in certain states or countries age groups or gender, you make sure that your songs are only played to people that correspond to your selected targets. Premium Targeting may help you achieve a higher PopScore so keep trying. Premium Targeting is available under your Targeting Tab.
Overal presentation is always important. This can be anything from high quality mastering of your tacks to a great press shot or album cover. When we ask listeners to rate your music we tell them not only your band name but we also show your default picture. Being visually interesting and sounding great always helps.
- Your Music
This goes without saying perhaps but your music is obviously of great importance. Some of us Jugglers play in bands in our spare time so we know that writing music is hard and writing music that people respond to is even harder.
You know this, music is an art not a science, and while there is some science at work within the Jango PopScore a lot of it has to do with subjective tastes of millions of people. So how do you write a number one hit? Perhaps by never giving up.
We're here to help, answer any questions you might have and to listen to your feedback but we see our role as providing great tools for the emerging band. How you use the tools we provide, and what you do with them is up to you.
Our ears are open !!!
- Jango Jugglers
Almighty Kay Gee learned to rap in 1974 after he heard GrandMaster Flash and the Furious 3’s. During this time Kay Gee became a member of the all Jamaican “Cheeba Crew” where he learned to emcee and DJ simultaneously. He met DJ Charlie Chase in 1978 at an emcee convention and in 1979, after practice, became a part of the legendary Cold Crush Brothers.
Almighty Kay Gee influenced Chuck D, who he considers a “powerful emcee” as well as Kool Keith, who Kay Gee met in the third grade. He has collaborated with such artists as C&C Music Factory, KRS-1, Funk Master Flex, Doug E Fresh and more.
Almighty Kay Gee now brings you Allmighty Entertainment his new label which is set to bring forth a wide range of music with a collection of Hip Hop, Rock, Metal, Dance Hall, Country, R&B and Praise artists.
Dainjamental (Dance Hall); Lost Legacy (Metal); Mansin (Hip Hop) & Raphael Lundy AKA Guy Lundy(R&B) are some of the artists scheduled for release fall 2009 and are all available to listen to on Jango.
Almighty Kay Gee has been in the business a long time and has seen the good, the bad and the ugly of it all. Here's what he has to say about using Jango Airplay to promote the artists on his label...
'Jango is the best thing for music in a long time I will be putting up my music and you should too, thanks Jango' - Almighty Kay Gee
Tuesday, December 29
The featured artists are chosen by top PopScore each week so check them out here and see who's resonating the most with Jango's listeners. Each of these artists also receives 5000 Play Credits to continue to promote their music on Jango.com
To another year of bringing you valuable promotion in as many ways as we can dream up! With all the recent developments around things like Targeting and PopScore, Jango Airplay is becoming a better tool every day, and that's the momentum we'd like to maintain into 2010.
We can't let on how quite yet, but we're doing our best to expand the promotional opportunities available into as many arenas as possible (things like the advertising and PopScore sync programs are just the beginning).
Friday, December 25
Twas the night before Christmas and all through the 'Net, there were
bands whose music had not been heard yet!
They all had one wish for Santa this year: have their music play
somewhere that people would hear!
Then out on the web there was posting and tweeting about a place where
new artists and fans were all meeting!
And what to their wondering ears had evolved? The future of internet
radio was solved!
Have your music played to seven million new ears, the process is fast
- you'll be on by new years.
Pick artists that sound like the music you've made, and we'll put them
all together when stations are played.
It's music discovery where everyone wins - you can find great new
music while the Bands get their spins!
And after 50 plays you'll get a PopScore, which can give you free
plays, sync deals and more.
Target plays to just people who like you the best, by gender, by age,
in Boston or Budapest.
It's called Jango Airplay, and we hope it spreads cheer, sharing more
new songs with the world next year!
Monday, December 21
It's been a big year for Jango Airplay. Since launching in March, we've added dozens of features, sent hundreds of emails, and played thousands of songs to millions of people...
But none of that would have happened without you.
Without the support of our bands and your listeners, Jango Airplay doesn't work.
So thank you! We hope you continue to find the service useful and rewarding.
Friday, December 18
Every band or artist with a PopScore for the week over 80 received bonus Play Credits. Don't worry - we'll be doing this every week and as long as you have 50 paid plays for at least one song, you will be in the running.
The top five bands each week receive 5,000 bonus Play Credits to use as they wish... here are the five top scoring bands for this week:
The Vandon Arms
Thursday, December 17
We came into the office today and found a great article had been published on Musformation.com titled 'How To Put Your Music On Jango And Make It As Effective As Possible.' We love it when people write these articles as they often explain things about Jango Airplay better than we can, and this is certainly the case here. Thanks Jesse Cannon for the insights...Read the whole article HERE
Wednesday, December 16
Currently in beta testing, Jango PopScore is a rating based on the popularity of your songs among Jango's 7 Million listeners. The better people respond to your music, the higher your PopScore.
Every week you can earn free Play Credits based on this score, and the higher it is, the more free credits you get. About $5,000 worth of airplay will be given away each week!
Top scoring bands will not only receive free Play Credits, but also promotion on Jango.com and our partner sites (in the form of charts, newsletter placement and more). In addition, top bands will be selected for sync licensing opportunities.
Thursday, December 10
Every week your band can earn free Play Credits based on your Jango PopScore. The higher your PopScore, the more free credits you get. We will give away about $5,000 worth of airplay weekly.
Top scoring bands will not only receive free Play Credits, but also receive promotion on Jango.com and our partner sites (in the form of charts, newsletter inclusions and more). In addition - the top bands will be selected for Sync Licensing Opportunities.
Your PopScore is based on the popularity of your songs among Jango's 7 Million listeners. The better the listeners respond to you, the higher your PopScore.
Your Jango PopScore is based on your weekly plays (Monday to Sunday). We publish the scores (and credit the winners) every Monday. Only Paid Plays count towards the Jango PopScore and only songs that received at least 50 paid plays are eligible.
We want to pause this week and share with you a technique that several artists have reported very good success with: super-targeting plays.
By engaging all the possible criteria available through Premium Targeting, these artists are able to get multiple plays of a song to the same person. Now exposure is great, but familiarity is even better. The first time a person hears a track they like, they may be willing to up-vote and comment, but by the second or third time they start wanting to buy, join a mailing list, etc. And if they don't like it, our system prevents it from being played to them again, so no wasted plays!
Monday, December 7
Friday, December 4
"Not the one" is beautifully simple, focusing on vocals, and leaves me with the impression that it's autobiographical simply because of how much she seems to be feeling as she sings it. In addition to the fact that I love her style of singing, she has a fun, funky way of branding herself with the "Concubine" album cover that I think goes well with her music. Mooli is the whole package!
Does Free Music Still Have Value - Hypebot
A free sample track to share has become the price of entry for every new artist as well as many more established acts. But will giving away music free still have value if everyone is doing it?...Read More
The Vinyl Frontier - Why Record Sales Are Soaring Again - The Guardian
Record geeks rarely need a reason to feel smug, but vinyl hoarders worldwide had reassuring news the other week as Nielsen SoundScan released figures predicting that sales of proper, old-fashioned albums will top 2.8m by the end of 2009. This will mean an increase of almost 1m on last year and the highest annual figure for vinyl sales since SoundScan began tracking them in 1991....Read More
Thursday, December 3
ALL genres of music are covered! So check it out now and save yourself months of research.
The Indie Bible is the ONLY resource that is TOTALLY dedicated to Musicians and Songwriters that have recorded a CD or a Demo.
The brand new 11th Edition of the Indie Bible contains:
- 4200 publications to REVIEW your CD!
- 3400 radio stations
- 600 vendors and services to SELL your music!
- 330 sites where you can UPLOAD your MP3 files!
- 500 resources where you can PROMOTE!
- 52 articles that will help your career!
GET IT NOW !!!
There's also the 'Indie Venue Bible' which is an electronic publication with 32,000 venues and 3500 agents ready to book your band now...get it HERE.
Yes, the rumors are true, it's a whole new look on the Jango Airplay Dashboard! No more looking around for, well, anything at all.
Now, as soon as you log in to Airplay Home you're immediately greated by a wealth of neatly-organized information including your account status, allocated & available play credits, targeting settings, weekly activity including plays, fans, messages & comments, and all the latest headlines from the Jango Airplay blog. If that isn't service, then I don't know what is.
Hopefully consolidating all this information in one place will make it that much easier for you to effectively manage your Airplay campaign, so check it out for yourself at airplay.jango.com.
Wednesday, November 25
May you spend the holiday with family, friends, great food and even better wine! And if you're on the road touring, make sure the promoter gives you a little extra cash in your meal buyout!
The Jango Team
Friday, November 20
Wednesday, November 18
We know you love the messaging feature. What better way to spread the word about releases, shows, tour bus breakdowns, and so on? But we've recently added even more to love...
Messages to your fans are now forwarded via regular email. While previous communication was sent through the Jango mail feature, messaging listeners under the 'Fans' tab on your Airplay Home now sends copies to their personal email account as well.
The potential of something like this is limited only by your imagination: promote album and ticket sales, drive fans to your social networking destinations, or start a dialogue about anything at all. So click your way to airplay.jango.com , and reach out to your fanbase.
Glyn commented that...
"My experience has been that success with integrating media content in social networks for a commercial outcome occurs when we deliver ‘content into context’. It’s like trying to put a square peg in a square hole. We need to be focus our music (product) and brand towards a specific target audience.
Quality not Quantity.
Put your best work forward and not your doodles!
Make sure that all your sites are inter-connected!
Simple not Complex.
Principles such as AIDA (attention interest desire action) apply to marketing music. Audiences need a simple, relatable attention grabbing proposition that attracts them.
Devotion to Emotion.
Consumers buy on 80% emotion. Make the messages you’re putting out appeal to emotion.
Rush into Relationship.
The most valuable commodity we can have is an audience. Social network and online marketing sites are fabulous for finding, keeping and growing an audience.We can create an instant relationship with an audience by being relatable to current affairs and having a situational awareness. IE: a twitter about worldwide news will be relatable. Funny things also work like “OMG I’m at the music awards and Usher just farted!” You’d be surprised what works! Experiment!
Make it all about ‘now is the moment’ and ‘we’re in this together’. Take your audience on a journey with you. Give them a positive experience. Reward them for being on Twitter with fan only downloads and live event offers. Let them be part of your album focus group giving you feedback on new songs."
...stay tuned for Glyn's upcoming guest post...
Friday, November 13
Google music search has broad implications for the music space, and in this post we’ll explore three of the most significant implications around a music search service powered by Google, and dissect how some of the industry’s current heavy hitters could be in for a wake up call...Read More
Labels May Be Losing Money But Artists Are Making More Than Ever - Boing Boing
The Times Labs blog takes a hard look at the data on music sales and live performances and concludes that while the labels' profits might be falling, artists are taking in more money, thanks to the booming growth of live shows...Read More
Check it out.
Tuesday, November 10
FREE stuff! Have I got your attention? Great, because this week, we're offering you a chance to win 1000 free spins on Jango Airplay. Here's the skinny -
We want to hear how you engage social media to develop your career, and we want your Airplay contemporaries to benefit from that knowledge. So this week we're sponsoring a contest on the Airplay Blog. The user with the best answer to the following question wins 1000 free plays and the opportunity to expand their thoughts as a guest blogger...
What we want to know is...What's the best piece of advice you can give emerging bands such as yourself when it comes to using online services (Jango to Facebook, Tunecore to Twitter) in the digital age?
Responses should be 250 words or less, and shared in the comment section of this post. The winner will be announced in next week's newsletter and right here.
Friday, November 6
There seem to be many differing opinions about the new Google One Box music search powered by LaLa, iLike and MySpace. It's probably too early to tell what positive results come of it, at least until you get your next quarterly statement from your digital distributor, but we'd love to hear what the Jango Airplay massive is thinking about now.
So here's a couple articles to chew on as well for some points of view.
So What's The Deal With Google One Box? - Future of Music
If you’ve been paying any attention to music biz news this week, you’ve no doubt stumbled across an item (or ten) about Google OneBox — the web search company’s bold foray into the world of on-demand music. While many of the reports focus on what this new service means for fans hungry to hear tunes with one-click, they don’t often drill down into what this might mean for artists and songwriters...Read More
Google Music and the New Payola - Some Things Never Change - Music Power Network
I don't know, I could be wrong about this, but something is not right. Google has finally entered the music space with it's One Box music search feature in brilliant fashion, well position to become the new radio - complete with behind the scenes deals and major label cronyism...Read More
So to combat the haters, we've added a "delete comment" feature to your Airplay account.
Under the 'Fans' tab in the 'Comments' section of Airplay Home, each comment in the list now comes with an option to delete it if you so choose. We're not saying you should wipe every post without proper capitalization, but there is a time & place for certain language and it's called cable television.
So head on over to airplay.jango.com, and make sure the comments on your page are fit for audience consumption.
Friday, October 30
Wednesday, October 28
Internet Radio Stations Play More Artists Than Broadcast Stations - Audio4Cast
The number of unique artists played on Internet radio stations is more than 32 times the number of unique artists played on broadcast/terrestrial radio...Read More
Clear Channel President, CFO Steps Down - Digital Music News
The financially-shaky Clear Channel Communications is now bidding adieu to president and chief financial officer Randall Mays. The development was announced internally on Tuesday, and is now being widely reported across a number of major outlets...Read More